Persepsi Pengunjung Terhadap Aktivitas UMKM Akhir Pekan Dalam Perspektif Kewilayahan di Padan Liu Burung Kabupaten Malinau
DOI:
https://doi.org/10.37329/ganaya.v9i2.5321Keywords:
Visitor Perceptions, Weekend MSMEs, Regional Perspective, Public Space, MalinauAbstract
Micro, small, and medium enterprises (MSMEs) play an important role in supporting the local economy, especially in areas far from major urban centers. However, comprehensive studies linking visitors' perceptions of weekend MSME activities with regional perspectives are still limited. This study aims to analyze visitors' perceptions of MSME activities on weekends and the regional conditions of the Padan Liu Burung area, Malinau Regency, as a supporting space for these activities. Data were collected through questionnaires and semi-structured interviews with 42 respondents in January 2026, then analyzed using descriptive statistics on a 1–5 Likert scale and thematic analysis triangulated with survey findings. The results show that perceptions of MSME activities are in the high category (M = 4.149; SD = 0.512), especially in terms of liveliness and social interaction. Perceptions of regional conditions were also high (M = 3.868; SD = 0.583), but lower than the activity dimension, particularly in terms of cleanliness, supporting facilities, stall layout, and parking management. These findings indicate that the area has developed as a dynamic temporary public space but still faces challenges in spatial governance. Theoretically, this study proposes that the sustainability of temporary public spaces based on MSMEs requires a balance between experiential value and spatial governance, so that high social vitality needs to be balanced with adaptive infrastructure and spatial management capacity. These findings contribute to economic geography and regional planning studies in understanding the spatiotemporal dynamics of community-based local economic activities.
References
Acharya, S., Mekker, M., & De Vos, J. (2023). Linking Travel Behavior And Tourism Literature: Investigating The Impacts Of Travel Satisfaction On Destination Satisfaction And Revisit Intention. Transportation Research Interdisciplinary Perspectives, 17, 100745.
Adelina, T., & Anasrulloh, M. (2025). Peran Kegiatan CFD (Car Free Day) dalam Meningkatkan Penjualan Produk UMKM (Studi Kasus di Kabupaten Tulungagung). Journal of Innovative and Creativity (Joecy), 5(2), 10979-10982.
Arifin, M. H., Astha, D. P., Mustofa, U., & Depari, A. S. (2024). Arahan Peningkatan Kenyamanan Taman Venus Sebagai Ruang Terbuka Hijau Publik Kota Sangatta. COMPACT: Spatial Development Journal, 3(1).
Azzahra, F., Azis, T. A., Durubanua, D. R., Azzarah, R. A., Sugiharto, S., Permana, S., & Sintong, M. (2025). Persepsi Pengunjung mengenai Aksesibilitas dan Kepuasan Wisata Kuliner Mie Aceh Titi Bobrok, Kota Medan. Jurnal Pendidikan Geografi Undiksha, 13(1), 110-121.
Febriani, P. D., & Suryawan, I. B. (2024). Persepsi Wisatawan Terhadap Daya Tarik Wisata Lapangan Puputan Badung I Gusti Ngurah Made Agung, Kota Denpasar, Bali. Jurnal Destinasi Pariwisata, 12(2), 383.
Irfin, D. S. M., & Asnur, L. (2023). Persepsi Pengunjung tentang Daya Tarik Wisata Tabek Mandi Sikabu Koto Tuo Agam. Jurnal Penelitian Dan Pengembangan Sains Dan Humaniora, 7(2), 232-237.
Juniarta, P. P., & Saputra, K. W. A. (2022). Persepsi Wisatawan Milenial Terhadap Akomodasi Glamping di Kawasan Kintamani. Jurnal Ilmiah Pariwisata, 27(2), 145-152.
Kusuma, A. (2024). Kajian Persepsi Masyarakat Terhadap Penataan Ruang Publik dan Fasilitas Pejalan Kaki di Kota Semarang. Jurnal Riptek, 18(1), 29-48.
Kusumaningrum, D. A. (2022). Faktor Persepsi Wisatawan Dalam Keputusan Berwisata Di Glamping Lakeside Rancabali, Bandung, Jawa Barat. Jurnal Pendidikan Dan Perhotelan (JPP), 2(2), 11-24.
Liu, C. H. S., Chou, S. F., & Lin, J. Y. (2021). Implementation And Evaluation Of Tourism Industry: Evidentiary Case Study Of Night Market Development In Taiwan. Evaluation and Program Planning, 89, 101961.
Luo, L., Zhao, X. R., Zhang, Y., So, K. K. F., & Hua, N. (2025). Crowding Paradoxes In Tourism: A Meta-Analysis Of Behavioral Intentions, Emotional Responses, And Boundary Conditions. Journal of Hospitality and Tourism Management, 65, 101346.
Luvsandavaajav, O., Narantuya, G., Dalaibaatar, E., & Raffay, Z. (2022). A Longitudinal Study of Destination Image, Tourist Satisfaction, and Revisit Intention. Journal of Tourism and Services, 13(24), 128-149.
Malinau, P. K. (2022). Laporan Kinerja Pemerintah Daerah Kabupaten Malinau Tahun 2022. Pemerintah Kabupaten Malinau.
Maulany, S. (2025). Meningkatkan Minat Kunjungan Kembali Wisatawan Melalui Kualitas Pelayanan dan Kepuasan Pengunjung. Journal of Trends Economics and Accounting Research, 5(4), 422-429.
Melati, M., Misnawati, M., Haris, T. S., Rahmadani, J., & Mutmaina, M. (2024). Analisis Potensi Dan Tantangan Usaha Mikro Kecil Menengah (UMKM) di Kabupaten Konawe. Innovative: Journal Of Social Science Research, 4(4), 10557-10565.
Muhammad, A. R., Sulistyantara, B., & Thajono, B. (2025). Analisis Aksesibilitas dan Tingkat Penggunaan Ruang Terbuka Hijau Publik Kota Kendari. Jurnal Lanskap Indonesia, 17(2), 159-173.
Nadella, A., & Kusuma, H. E. (2024). Pengaruh Aktivitas dan Persepsi Pengunjung terhadap Sense of Place Ruang Publik (Kasus: Lapangan Gasibu). Review of Urbanism and Architectural Studies, 22(1), 21-30.
Oktania, S. A., Setyono, D. A., & Rukmi, W. I. (2024). Hubungan Karakteristik Visual dan Fungsi Restoratif Kawasan Stadion Kanjuruhan Berdasarkan Persepsi Pengunjung. Desa-Kota: Jurnal Perencanaan Wilayah, Kota, dan Permukiman, 6(2), 127-136.
Pratiwi, S. D., & Yusran, R. (2025). The Effectiveness of Stasiun Lambuang as a Public Space for Empowering Micro, Small, and Medium Enterprises (MSMEs) in Bukittinggi City. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), 9(4), 1239-1246.
Ratasuk, A. (2024). The Importance of Food Hygiene in Building Customer Trust and Repurchase Intentions in Bangkok Street Food for Sustainable Developments. NIDA Development Journal, 64(2), 49-76.
Rui, L., Li, K., Jiang, M., & Jiang, X. (2024). Exploring The Factors Influencing Tourists’ Satisfaction And Continuance Intention Of Digital Nightscape Tour: Integrating The Design Dimensions And The UTAUT2. Sustainability, 16(22), 9932.
Rustan, F. R., Puspaningtyas, R., Ardiansyah, M., & Anggraini, Y. (2024). Persepsi Pengunjung dalam Penilaian Infrastruktur Pariwisata Pesisir Pantai Indah Kapu: Fokus pada Ketersediaan Fasilitas Pengunjung. Sultra Civil Engineering Journal (SCiEJ), 5(1), 206-215.
Rizal, M. H. S., & Sahri, M. Z. (2024). Peran Car Free Day sebagai Strategi Peningkatan Usaha Mikro, Kecil, dan Menengah (UMKM) di Mojokerto. Nuris Journal of Education and Islamic Studies, 4(1), 63-70.
Seo, K. H., & Lee, J. H. (2021). Understanding Risk Perception Toward Food Safety in Street Food: The Relationships among Service Quality, Values, and Repurchase Intention. International Journal of Environmental Research and Public Health, 18(13), 6826.
Sirait, H., Chatra, A., Febrianti, S., Rachim, A., Suarjana, I. W., & Sirait, M. J. (2025). Ekonomi Mikro dan UMKM di Indonesia: Tantangan, Strategi Menghadapi Efisiensi dan Pasar Global. Bantul: Star Digital Publishing.
Sugianti, N., Kasanah, K., & Sari, S. N. (2022). Persepsi Pengunjung Terhadap Tingkat Kenyamanan Taman Kali Tuntang Sebagai Ruang Publik. Indonesian Journal of Geography Education, 2(2), 60-71.
Suvittawat, A. (2024). Exploring Customer Experience Drivers in Night Markets: Examining The Roles of Product Preference, Service Quality, and Facility Accessibility. Tourism and Hospitality, 5(4), 1477-1492.
Utara, B. P. S. P. K. (2024). Statistik Pariwisata Provinsi Kalimantan Utara 2024. Badan Pusat Statistik.
Wulandhari, K. S., Igaar, A., & Pradnyawathi, N. L. M. (2021). Pengaruh Pencahayaan Buatan Terhadap Persepsi Dan Pengalaman Pengunjung Di Taman Kota Sewaka Dharma. Jurnal Arsitektur Lansekap, 7(2).
Yolanda, C., & Hasanah, U. (2024). Peran Usaha Mikro, Kecil Dan Menengah (UMKM) Dalam Pengembangan Ekonomi Indonesia. Jurnal Manajemen Dan Bisnis, 2(3), 170-186.
Zeng, P., Zong, C., & Su, H. (2024). Regional Spatial Organization Of Urban Functional Zones In The Yangtze River Economic Belt Based On Co-Location Patterns Mining. Ecological Indicators, 159, 111635.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Mardiana Ulan Dari, Najma Nur Mawaddah, Mei Vita Romadon Ningrum, Aisyah Trees Sandy (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the Ganaya : Jurnal Ilmu Sosial dan Humaniora agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.
