Ganaya : Jurnal Ilmu Sosial dan Humaniora

Preferensi Produsen Dalam Pengolahan Healty Food

Viola Allegra Andiresta, Panji Suminar, Diyas Widiyarti (Author) — Fri, 07 Feb 2025 00:00:00 +0000

Living a healthy lifestyle is a necessity in life. Along with the increasing development of modern lifestyles, busy work causes them to often consume fast food. Limited time to cook is the reason someone prefers to consume fast food. The increasing desire of the community to start implementing a healthy lifestyle in the midst of many office or other activities, causing them not to be able to prepare their own food or drink to be consumed creates a good opportunity for food producers, especially producers who sell healty food. Manufacturers must pay attention and be able to meet consumer preferences in making choices that are sometimes very selective by understanding and responding to consumer desires in order to create products that are not only healthy but also healthy This study aims to examine the preferences of producers in processing healthy food products, later this research will help identify what factors are prioritized by producers in producing and marketing healthy food to consumers. The research was conducted using a descriptive qualitative approach and using purposive sampling technique. Based on the findings in the field, some producers were moved by the lack of quality healthy food choices in the area. They strive to provide truly healthy products, using low calorie and sugar ingredients to replace less healthy ingredients such as mayonnaise and condensed milk. In addition, personal backgrounds, such as a love for healthy food, are also a major motivation in producing healthy food. The high public demand for healthy food encourages manufacturers to innovate. Products such as salads, fresh juices, and protein-based foods now come in various variants to meet consumer needs.

Model Implementasi Kebijakan Recognisi Pembelajaran Lampau

Fri, 07 Feb 2025 00:00:00 +0000

The study examines the implementation of the Recognition of Prior Learning (RPL) policy at Universitas Terbuka (UT) as an effort to enhance higher education access in Indonesia. The background of this research stems from the necessity to acknowledge formal, non-formal, and informal learning experiences according to existing regulations. Over the past five semesters, there was fluctuation in both RPL application numbers and rejection rates. Notably, although the number of rejected applications totaled 967 cases despite being a small percentage (0.9%), this still negatively impacted UT due to many applicants failing to register courses or canceling their enrollment altogether.The aim of this research is to analyze the implementation models of RPL policies and factors influencing them at UT. Using qualitative methods involving deep interviews and document analysis across three locations: Jakarta, Surabaya, and Palembang. The findings reveal significant challenges in implementing RPL policies at UT including difficulties among students understanding RPL requirements and incomplete administrative documents. Despite fluctuations in application numbers, low rejection rates were observed; however ineffective communication and socialization hindered acknowledgment processes significantly. Conclusions stress improvements needed in informational systems and admission applications facilitating student candidates' progress. Additionally emphasizing increased transparency and accountability throughout evaluation processes ensures educational quality maintenance. Recommendations suggest developing new implementation models responsive towards student needs enhancing efficiency/effectiveness within UT's RPL programs.

Peran Online Customer Experience Dalam Meningkatkan Customer Satisfaction Dan Repurchase Intention Pada Platform Digital

Galih Ginanjar Saputra, Fadhilah Fadhilah (Author) — Fri, 07 Feb 2025 00:00:00 +0000

In the rapidly evolving digital era, digital platforms have become an integral part of consumers' daily lives. Digital platforms include various types of services, ranging from e-commerce, social media, digital banking apps, to entertainment platforms such as video streaming. Shopee is a digital platform in the form of e-commerce with the largest number of users in Indonesia. This study aims to investigate the role of Online Customer Experience in increasing Customer Satisfaction and Repurchase Intention on the Shopee digital platform. The type of research used is explanatory research with a quantitative approach, where the data collected is in the form of numbers and analyzed using statistics. The data analysis method used in this study is Path Analysis. The variables studied include the independent variable Online Customer Experience (X), the intervening variable Customer Satisfaction (Y), and the dependent variable Repurchase Intention (Z). This study involved 136 respondents who were users of the Shopee platform. The results of the study show that Customer Experience has a significant influence on Customer Satisfaction and Repurchase Intention on the Shopee digital platform. This research can also provide valuable insights for business practitioners and digital platform owners in developing better customer experience strategies to face the increasingly fierce competition in the digital world.

Fungsionalisme Makna Simbolik Tradisi Ngampirne Weton

Ariani Susilo, Ari Sapto, Deny Yudo, Dewa Agung (Author) — Fri, 07 Feb 2025 00:00:00 +0000

This research is motivated by the need to understand the meaning of the symbols contained in the ngampirne weton tradition. So that its role is considered as a symbol of unity and social solidarity as a means to share sustenance and strengthen social relations. This study aims to understand the symbolic meaning and function of the Ngampirne Weton tradition in Semen Village, Blitar Regency, East Java, as well as the community's views on this tradition. The ngampirne weton tradition is a tradition of commemorating someone's birthday based on the Javanese calendar by holding a thanksgiving. The research method used is qualitative with an ethnographic model, data collection through literature studies, in-depth interviews, participant observation, and documentation collection. The results of the study show that the ngampirne weton tradition contains symbolic meaning in every dish served. The foods that are symbols of this tradition are golong pithu, apem, buceng, porridge and asahan sekul sayur sakaturan. The community believes that carrying out the ngampirne weton tradition is a means of expressing gratitude, praying for safety, respecting ancestors and warding off bad luck. In addition to these beliefs, the community interprets it as a glue for cultural and community identity. Based on the research, it was found that the function of the ngampirne weton tradition is as a) religion, b) social balance c) strengthening cultural identity. Positive meanings and teachings are found in this tradition, including asking for safety and blessings from God Almighty, teaching to share with others through slametan, not only that, the value of gratitude, mutual cooperation is also manifested in the slametan. Understanding the meaning in each symbol of the ngampirne neton tradition needs to be done, by understanding it can be known the function of a meaning.

Promosi Media Online dalam Mengatasi Persaingan Bisnis di Era Digital Pada Portal Berita Koranmandala.com

Annisa Nur Fadillah (Author) — Thu, 13 Feb 2025 00:00:00 +0000

The number of online media in Indonesia today makes the competition for information production tighter in the digital media industry so that attractive marketing strategies must be carried out by media company owners. Koranmandala.com is a regional media, especially in the Bandung and surrounding areas, so it competes with other news portals such as AyoBandung.com, Koran Gala, Galamedia and others. The purpose of this study is to determine the promotion mix used by Koranmandala.com in facing business competition among other online media. The method used is qualitative with an explanatory case study approach and data collection through in-depth interviews, documentation and observation. While the concept in this study uses promotional tools in the form of advertising, sales promotion, public relations, and direct & digital marketing. Network Society theory is used in this research as an analysis knife. The results of this study are that it is found that the promotional strategy carried out by Koranmandala.com has a significant impact on increasing engagement ratings along with insights on social media, besides increasing brand awareness, news easily read by Google and included in FYP and increasing the number of followers. As for the program implemented by Koranmandala.com, it generates advertising and sponsorship income, forms a positive brand image and provides motivation so that it changes the attitude and behavior of someone watching the program. Meanwhile, advertising on social media with free advertising techniques, bundle packages and using pick-up procedures can provide high brand awareness and a wide audience reach. The conclusion in this study is that the use of promotional tools applied by Koranmandala.com is running well so that it can increase brand awareness, generate significant revenue, increase engagement and social media insight to change audience attitudes.

Analisis Implementasi Akad Pembiayaan KPR Pada Nasabah Berpenghasilan Rendah (KPR BTN Subsidi) Di Bank BTN Kantor Cabang Syariah Medan

Silvia Anggrie NST, Rahmi Syahriza, Nurul Inayah (Author) — Thu, 13 Feb 2025 00:00:00 +0000

The aim of this research is to determine the implementation of KPR financing contracts for low-income customers at Bank BTN KC Syariah Medan and financing provisions for customers whose income is less than the minimum limit. Qualitative research is the methodology employed. Both primary and secondary data sources were employed. Semi-structured interviews are the method utilized to acquire the data. The study's findings show that Bank BTN KC Syariah Medan's implementation of the KPR financing agreement for low-income customers complies with DSN-MUI Fatwa No.04/DSN-MUI/IV/2000 because, prior to entering into a murabahah agreement with a customer, Bank Tabungan Negara (BTN) KC Syariah Medan asks the customer to sign a wakalah letter. The bank then purchases the desired home from the developer, acquires the home, and then sells the home to the customer using the murabahah agreement. Customers whose income is less than the specified minimum limit can still finance Subsidized KPR with additional income (double income), and attach proof of the husband and wife's income (double income) at the time the financing process is carried out. This is done by Bank BTN as a form of solution and convenience for customers who earn less than the minimum limit so they can still get a house to live in.

Analisis Penerimaan Sistem Administrasi Pajak Daring Berdasarkan Technology Acceptance Model

Wed, 19 Feb 2025 00:00:00 +0000

This study examines the tax revenue and administration system of the brave in Greater Tangerang in the context of low technology adoption despite the initiation of e-government and smart city programs. The study aims to analyze the factors that influence the revenue system using the Technology Acceptance Model (TAM) framework. The method used is a quantitative approach with an explanatory research type, using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationship between variables. Data were collected from 357 taxpayer respondents through a brave questionnaire. The results of the study indicate that perceived ease of use and perceived benefits have a significant effect on attitudes and actual use of the brave tax administration system. System complexity was found to have a negative impact on ease of use, while system compatibility increased the benefits perceived by users. These findings are in line with the TAM framework, which emphasizes the importance of user perception in determining technology acceptance. To increase acceptance of the brave tax system, the government needs to prioritize complexity and improve system compatibility through user education and technical support. The results of the study provide theoretical contributions by strengthening the TAM framework in the context of public digital services, as well as providing practical recommendations for optimizing the implementation of the brave tax administration system.

The Communication Style of News Presenter in Building Audience Image and Trust on The Live Streaming Website Inewstv South Sumatra

Anggun Prismadarti, Rahma Santhi Zinaida, Isna Wijayani (Author) — Wed, 19 Feb 2025 00:00:00 +0000

Audience trust in news media is a crucial factor in building loyalty and credibility. The emergence of live streaming as a primary medium for news broadcasting has changed audience expectations, requiring news presenters to adopt effective communication styles that enhance trust and engagement. This study aims to analyze the communication styles employed by news presenters in establishing audience trust during live-streaming broadcasts on the Inewstv south sumatra website. Using a qualitative approach, this research employs in-depth interviews with news presenters and audience members, as well as direct observations of presenters' verbal and non-verbal communication styles during live broadcasts. Interpersonal communication theory and media image theory provide a framework for understanding how communication styles influence audience perception of credibility and trust. The findings reveal that an effective communication style characterized by clear language, expressive body language, appropriate tone modulation, and a balance between professionalism and relatability plays a significant role in shaping audience perception. Presenters who exhibit warmth, confidence, and interactivity are more trusted than those who appear rigid or overly formal. Integrating interactive elements in live streaming, such as real-time audience engagement, further enhances the perception of authenticity and transparency in news delivery. The implications of this study are expected to provide valuable insights for the broadcasting industry on improving communication quality and strengthening audience relationships through digital media. By understanding the role of communication style in fostering trust, news media can refine their strategies to deliver credible, engaging, and audience-centered content in an evolving digital landscape.

Problem Identification and Policy Network on Law Number 21 Year 2023 on National Capital City

Sultan Rivandi, Sidik Pramono (Author) — Wed, 19 Feb 2025 00:00:00 +0000

This research aims to analyze the identification of issues during the policy formulation process of law number 21 of 2023 concerning the national capital and to conduct a network analysis of policy formulation pertaining to the same law. The research employs a descriptive method with a qualitative approach, utilizing data collection techniques through interviews and literature studies. The findings indicate several identified issues, including environmental sustainability, long-term financing, and governance efficiency. The government has implemented several improvements, such as ensuring legal certainty, long-term financing, flexible and responsive regulations to change, and the sustainability of national capital development. This process reflects the government's efforts to address shortcomings in previous policies, particularly regarding the strengthening of legal and socio-cultural positions. Nevertheless, in areas related to economic aspects, funding management, and environmental issues, there is limited public criticism or input accommodated. Furthermore, the interaction patterns among actors (policy networks) indicate an increase in public participation space, although the central government's dominance as an aggregator of interests still significantly influences other actors in the policy formulation process, leading to a closure in policy options. The policy formulation process of law number 21 of 2023 concerning the national capital has not achieved a balance among the stakeholders involved.

Pengaruh Pengalaman Magang, Minat Kerja, Dan Soft Skills Terhadap Kesiapan Kerja Mahasiswa Di Universitas Sarjanawiyata Tamansiswa

Weall Cristal Hagani Halawa, Didik Subiyanto, Tri Ratna Purnamarini (Author) — Wed, 19 Feb 2025 00:00:00 +0000

This study aims to explore the influence of internship experience, job interest, and soft skills on students' job readiness. Students need to be well-prepared to face the challenges of the professional world. This research employs a descriptive quantitative approach, focusing on students from the Management Study Program at Sarjanawiyata Tamansiswa University, class of 2021. Data were collected through a questionnaire using a Likert scale to measure students' perceptions of internship experience, job interest, soft skills, and job readiness. The questionnaire was distributed to 72 students selected using purposive sampling, with the criteria of having completed an internship and being actively enrolled as students in the 2021 cohort of the Management Study Program. The total population in this study consists of 252 students. Various statistical analyses were conducted to analyze the data, including reliability and validity tests, t-tests, F-tests, and determination coefficient analysis. The results indicate that internship experience has a positive and significant impact on students' job readiness. The more work experience students have, the higher their readiness to enter the workforce. Additionally, job interest also has a positive and significant effect on job readiness, as a high level of motivation drives students to develop the necessary competencies. Soft skills likewise contribute significantly to job readiness, as these abilities help students adapt to changes in the workplace. Overall, this study concludes that internship experience, job interest, and soft skills simultaneously influence students' job readiness.

Dari Cuci Air Hingga Keran Mengalir Cerita Pengelolaan Air di Kampung Tator Kalimantan Timur

Ricky Santana, Rini S. Soemarwoto, Budi Rajab (Author) — Wed, 19 Feb 2025 00:00:00 +0000

Large-scale development in an undeveloped area unites modern industrial processes with significant capital and small groups of politically vulnerable communities. One-sided encounters in the name of development frequently result in social dynamics such as large-scale migration without adequate regional support. The story of water management in Kampung Tator is one example. Practices like washing water and treating water are intriguing to explore. Although the residents of Kampung Tator now enjoy easy access to clean water, they faced challenges in the village's early days. The dynamics that came up in the past and present resulted in solutions to the collective problems of the three parties, community-company-government, particularly water management. This research aims to ensure the sustainability of water management, through various efforts to protect, preserve, find raw water sources, and educate the community. Data were collected and documented by field observations and informant interviews, and the results were then categorized and sorted according to criteria. Water management in Kampung Tator is viewed from multiple perspectives, one of which is socio-cultural. Based on the research findings, the socio-cultural factors influencing water management in Tator Village are economics, gender, politics, and power. Interviews were also held with representatives from the local government, the Regional Drinking Water Company, and other companies to learn about their perspectives on the sustainability of water management, not only in Kampung Tator but also in East Kutai Regency.

Fear of Missing Out dan Narsisme

Nur Kholisah, Aulia Suhesty (Author) — Sat, 22 Feb 2025 00:00:00 +0000

The advancement of internet technology and social media, particularly Instagram, has significantly impacted students' lives, with Fear of Missing Out (FoMO) and narcissism suspected as driving factors behind Instagram addiction. This research seeks to assess the impact of fear of missing out and narcissism on Instagram addiction among university students using a quantitative approach with multiple linear regression analysis. This research included 75 students from the Faculty of Cultural Sciences at Mulawarman University, recruited by purposive sampling. The used data gathering techniques included the instagram addiction scale, fear of missing out scale, and narcissism scale. The used data analysis method was multiple linear regression. The findings indicate that FoMO and narcissism significantly influence Instagram addiction, contributing 79.1% to the variance, with FoMO having a beta coefficient (β) of 0.372 and narcissism 0.555. Thus, FoMO and narcissism are significant factors driving Instagram addiction among students, negatively affecting their academic and social lives.

Veronica's Artificial Intelligence (AI) Business Communication Strategy Analysis as My Telkomsel Customer Service Case Study of Telkomsel Customers in Bengkulu

Farhan Fajri, Desy Misnawati (Author) — Wed, 26 Feb 2025 00:00:00 +0000

Communication evolves alongside technological advancements, shaping how individuals and businesses interact. One of the most widely adopted innovations in recent years is Artificial Intelligence (AI), which has transformed various sectors, including customer service. This study examines the implementation of Veronika, an AI-powered virtual assistant in the MyTelkomsel application, as part of Telkomsel’s business communication strategy. The findings indicate that Veronika has significantly improved customer service efficiency, increasing response speed by up to 40% and reducing operational burdens on call centers. By integrating AI into digital platforms such as WhatsApp and MyTelkomsel, Telkomsel has enhanced accessibility and service flexibility for its customers. Additionally, Veronika’s adaptation of global AI technology to the local Indonesian context has created a more relevant and user-friendly experience, supporting changes in customer behavior as explained by Technological Determinism Theory. However, despite these advantages, challenges remain, particularly in service personalization and AI’s ability to understand complex queries, which affect user satisfaction. These limitations highlight the need for continuous technological improvements, particularly in Natural Language Processing (NLP) and customer interaction models. This research contributes to the ongoing discussion on AI-driven customer service, offering insights into its strategic benefits and limitations. By addressing existing challenges, companies can further refine AI applications to enhance digital engagement and customer loyalty. Future studies should focus on optimizing AI-human interaction to ensure a seamless, personalized customer service experience.

Implementation Of The Web-Based Maritime Security Data Integration Policy At Tanjung Uban Port

Adi Agus Setiawan, Didik Gunawan Suharto, Rina Herlina Haryanti (Author) — Wed, 26 Feb 2025 00:00:00 +0000

Indonesia, as the largest archipelagic country in the world, relies heavily on maritime transportation, which is crucial for connecting its islands and facilitating trade. With its vast maritime territory, the country faces significant challenges in ensuring the safety and security of sea transport. The implementation of effective regulations and the integration of data related to maritime safety and security are vital for minimizing risks, particularly in busy ferry ports like Tanjung Uban. This study aims to analyze the implementation of a web-based data integration policy for maritime safety and security at the Tanjung Uban Ferry Port, focusing on the integration of safety data to improve public services. Using a qualitative research approach, the study gathered data through interviews with key stakeholders such as port officials, ASDP representatives, and relevant government agencies. Data was also collected through document reviews and observations. The findings indicate that the shift from manual data management to an integrated web-based system has significantly improved communication, efficiency, and access to safety-related information across involved agencies. The integration of this data not only facilitates smoother coordination but also enhances the ability to monitor and ensure the safety of passengers and vessels. The study concludes that the successful implementation of web-based data integration has the potential to improve the quality of maritime safety and security services, providing a model for other ports in Indonesia and enhancing the overall maritime infrastructure.

Budaya Algoritmik: Bagaimana AI Membentuk Identitas Manusia dan Norma Sosial

Djufri Djufri (Author) — Wed, 19 Mar 2025 00:00:00 +0000

In the digital age, artificial intelligence (AI) has become a major force in shaping user experiences and social interactions in cyberspace. AI algorithms used in various digital platforms adjust content based on individual preferences, which indirectly shapes social identities and social norms within online communities. This research aims to examine how AI affects user interaction patterns, forms social identities, and strengthens or weakens social dynamics through mechanisms such as echo chambers and filter bubbles. This study uses a qualitative approach with an exploratory method, which involves semi-structured interviews with 20-30 participants from various backgrounds, as well as a quantitative survey of 300-500 respondents. The results show that AI plays a dual role in shaping social attachment, where 78% of respondents feel more connected to their digital community, but at the same time experience limited access to different perspectives due to algorithm personalization. Other findings suggest that AI algorithms contribute to increased social polarization by reinforcing boundaries between groups that have different views. In conclusion, while AI has the potential to create a more inclusive digital space, current algorithm implementations are more focused on extreme personalization, which narrows the openness to other perspectives. Therefore, more inclusive regulations and digital literacy education are needed so that users can be more critical of the information consumed and not be trapped in a narrow information cycle.

Analisis Klaster Emerging Adulthood Mengenai Pengaruh Perjalanan Wisata Terhadap Kualitas Hidup

Alya Fitri Ramadhani, Rosita Rosita, Sri Marhanah (Author) — Wed, 02 Apr 2025 00:00:00 +0000

Travel plays a crucial role in shaping and influencing the quality of life of emerging adulthood who explore their lives. The motivation for travel is a pivotal factor that determines their view about the influence of travel on quality of life. This study focused on individuals aged 18 to 25 who had traveled at least once in the six years (2018-2024). A total of 212 respondents answered the questionnaires distributed to collect data.. The collected data underwent rigorous analysis using various methods, including descriptive statistics, validity and reliability tests, hierarchical cluster analysis, chi-square, and ANOVA. These analyses were conducted with the assistance of the SPSS Statistics version 23 program. The findings of this research indicated that travel has a significant effect on the quality of life of emerging adulthood. Applying cluster analysis to the survey data resulted in the identification of four distinct categories of respondents according to their views on the effects of travel. These categories are (1) the least affected cluster, (2) the cognitively affected cluster, (3) the socially affected cluster, and (4) the most affected cluster. The largest cluster, designated as "cluster 4," encompasses 100 respondents who reported the most significant influence of travel on their quality of life. This research may be utilized to inform the vital role of travel in improving the quality of life of the emerging adulthood segment, as well as to provide suggestions for tourist destinations or travel businesses.

Peningkatan Disiplin Aparatur Sipil Negara Melalui Keterlibatan Apel Pagi

Rhendra Kusuma, Tora Akadira, Nita Nurliawati (Author) — Thu, 03 Apr 2025 00:00:00 +0000

This study aims to examine the influence of ASN's involvement in morning apples on improving work discipline in government agencies. The morning apple is one of the routine activities held at the beginning of working hours to build discipline, improve communication between employees, and motivate civil servants to start the working day with high enthusiasm. ASN work discipline is one of the important indicators in determining the quality of public services, as well as effectiveness and efficiency in achieving the goals of government organizations. Therefore, the morning apple that is routinely held is expected to create a better culture of work discipline, as well as strengthen the relationship between leaders and subordinates. This study uses a quantitative approach with descriptive design and hypothesis testing to measure the effect of involvement in morning apples on ASN work discipline. The variables studied were the involvement of ASN in the morning apple as an independent variable and work discipline as a dependent variable. Data was collected through questionnaires distributed to civil servants involved in morning apples in several government agencies. Data analysis was carried out using validity and reliability tests, as well as regression analysis to test the relationship between the two variables. The results of the study show that involvement in the morning apple makes a significant contribution to improving the work discipline of civil servants. Involvement in morning apples has been proven to increase the discipline of civil servants in terms of punctuality, compliance with work procedures, and productivity in carrying out duties. In addition, the morning apple also functions as an effective means of communication between management and employees, strengthens relationships between work units, and improves the morale and work spirit of ASN. Leaders who are directly involved in the morning apple set a positive example that strengthens the discipline and responsibility of ASN.

Pemanfaatan Produk UMKM Pondok Pesantren Darul Hikmah Dalam Meningkatkan Kesejahteraan Ekonomi Masyarakat Di Desa Bah Joga Kecamatan Jawa Maraja Bah Jambi Kabupaten Simalungun

Melati Rachma Ayu, Efi Brata Madya (Author) — Sun, 06 Apr 2025 00:00:00 +0000

Before the existence of UMKM products of Darul Hikmah Islamic Boarding School, there were many unemployed in Bah Joga Village, and the income of the local community only came from livestock activities, palm weaving such as gedek which was then bought and sold, and agricultural activities, but many people became farm laborers in fields that were not theirs. This caused the community not to get maximum income and were far from welfare. The purpose of this study was to examine the use of UMKM products at Darul Hikmah Islamic Boarding School in improving the economic welfare of the community in Bah Joga Village, Jawa Maraja Bah District, Jambi, Simalungun Regency. The research method used was a qualitative approach with data collection techniques through observation, interviews, and documentation studies. The results of the study showed that UMKM products of the Islamic boarding school, such as processed foods, handicrafts, and agricultural products, made a significant contribution to encouraging the economic growth of the surrounding community. Through community-based marketing and partnership networks, these products were able to increase the income of students, alumni, and the local community. Collaboration between Islamic boarding schools and the community in developing MSMEs is the creation of a mutually beneficial relationship (mutualistic symbiosis) in building economic independence based on Islamic values. In addition, the entrepreneurship training program held by Islamic boarding schools also equips the community with the skills needed to become entrepreneurs independently. Thus, the utilization of MSME products from Darul Hikmah Islamic Boarding School has been proven to contribute to improving the economic welfare of village communities in a sustainable manner. Thus, Islamic boarding schools not only function as educational institutions, but also as the main drivers of the economy that have a positive impact on the welfare of society as a whole.

Empirical Analysis of Policy Lapse Behavior Among Life Insurance Customers at PT Prudential Binjai

Aspan Sofyan Siregar, Imsar Imsar, Atika Atika (Author) — Wed, 16 Apr 2025 00:00:00 +0000

This study aims to analyze the factors that influence the lapse of life insurance policies on customers of PT Prudential Insurance Binjai Branch. Lapse is the termination of an insurance policy due to the customer's inability to pay premiums after the grace period, which is a big challenge for the insurance industry. The research method used is a qualitative approach with data collection techniques in the form of observation, in-depth interviews, and documentation. The results showed that the main factors causing policy lapse were unstable economic conditions, lack of insurance literacy, changes in personal financial needs, and social and cultural influences. Some customers experienced a decrease in income due to job changes or family conditions, so they decided not to continue paying premiums. In addition, a lack of understanding of the long-term benefits of insurance makes customers more vulnerable to lapse decisions. The impact of policy lapse is significant for the company, including loss of premium income, reduced customer retention rates, and potential damage to the company's reputation. Although lapse can reduce claim payment obligations for the company, the negative impact on cash flow is often greater. This research provides insights for insurance companies in designing strategies to reduce lapse rates. Some recommendations that can be implemented include increasing insurance education to customers, offering more flexible products according to customer financial needs, and strengthening communication and relationships with customers to remain committed to paying premiums. With a more proactive approach, companies can increase customer satisfaction and loyalty and ensure business sustainability in the midst of intense insurance industry competition.

Implementasi Pengembangan Kompetensi Aparatur Sipil Negara Satuan Pelayanan Terminal Tipe A Kertonegoro Ngawi Jawa Timur

Toyibi Toyibi, Rino Ardhian Nugroho, Asal Wahyuni Erlin Mulyadi (Author) — Wed, 16 Apr 2025 00:00:00 +0000

The development of civil servant (ASN) competencies at the Service Unit (Satpel) of Type A Kertonegoro Terminal in Ngawi aims to enhance professionalism in public service, particularly in land transportation, and to improve the terminal's operational management system. However, the implementation of competency development in the field often faces various challenges. This study explores the implementation of ASN competency development at the Type A Kertonegoro Terminal and the factors influencing its execution. This research uses a qualitative descriptive method, which seeks to explain phenomena in depth through data collection techniques such as interviews and document analysis. The data obtained were analyzed through three stages: data reduction, data presentation, and conclusion drawing. The findings indicate that the implementation of competency development at the Satpel of Type A Kertonegoro Terminal has not yet reached optimal levels. Several influencing factors include: first, internal communication tends to be one-way and directive, failing to accommodate employees’ aspirations for skill development; second, limited human resources in terms of both quantity and quality; third, low employee motivation to improve competencies through formal education due to the rotating work schedule (24 hours on, 24 hours off), which makes it difficult to balance education, work, and family responsibilities; and fourth, the Satpel Terminal is not authorized to manage its own budget, which diminishes motivation for competency development. To address these issues, the East Java Land Transportation Management Center (BPTD), as the parent office overseeing the Kertonegoro Terminal Satpel, has undertaken several initiatives. These include establishing collaborations with educational institutions, preparing annual plans for competency development needs, nominating staff for available training programs, and encouraging proactive participation in online training sessions.

Pembentukan Makna Aksi Kolektif Perempuan Kader Tuberculosis di Kutai Timur

Febriana Kurniasari, Erna Herawati, Junardi Harahap (Author) — Sun, 20 Apr 2025 00:00:00 +0000

Tuberculosis (TB) is an infectious disease and has a strong stigma, but a group of women in East Kutai Regency, have decided to become TB cadres for dozens of years. The TB Cadre's actions are not only to provide counseling to various groups of people, but they also conduct contact investigations and accompany patients until they recover. This study uses a qualitative approach with ethnography method by first conducting a census of 67 TB cadres. After that, conducting participatory observations in the field and in-depth interviews with several TB cadres to TB patients. This study aims to 1) Find out the formation of TB cadres in East Kutai, 2) See the socio-cultural aspects that play a role in the formation of the meaning of women becoming TB Cadres. The results of this study, of the 67 TB Cadres, all are women, dominated by the Bugis and Javanese tribes, and most are housewives. There is a paradigm shift, that East Kutai women currently do not limit their space for action and are more freedom to contribute to the progress of government programs, especially health. The results of observations and interviews also show that there are deep meanings and reasons why women become TBC Cadres, both in terms of religion, beliefs, and family. Factors that play a role in the formation of collective action meaning consist of cultural values, symbols, personal experiences, and gender construction. The formation of meaning is also a process between individuals and groups in interpreting and giving meaning to their experiences, symbols, and cultural practices.

Pengaruh Pertumbuhan Ekonomi, Jumlah Penduduk, Tingkat Inflasi Dan Indeks Pembangunan Manusia Terhadap Tingkat Pengangguran Terbuka di Kota Tarakan Tahun 2011-2023

Dwi Damayanti, Akadun Akadun, Milwan Milwan (Author) — Sun, 20 Apr 2025 00:00:00 +0000

Tarakan City has the lowest Open Unemployment Rate compared to other major cities in Kalimantan. Therefore, it is important to examine the factors that influence this condition. This study aims to identify and analyze the impact of Economic Growth, Population Size, Inflation Rate, and the Human Development Index on the Open Unemployment Rate in Tarakan City. The independent variables in this study are Economic Growth, Population Size, Inflation Rate, and HDI, while the dependent variable is the Open Unemployment Rate. The sample was obtained using census data from the Badan Pusat Statistik. Data analysis was conducted using the Multiple Linear Regression method, with SPSS Version 30 as the analytical tool. The estimated regression equation is Y = 123.231 + 0.037X₁ + 0.112X₂ + 0.195X₃ - 1.938X₄. The analysis results indicate that the Open Unemployment Rate in Tarakan City is influenced by Population Size, Inflation Rate, and HDI but is not affected by Economic Growth. The recommendations from this research suggest that the Government of Tarakan should focus on policies aimed at reducing the unemployment rate, such as improving the quality of education and healthcare, as well as developing training and skill development programs for the community.

Analisis Implementasi Kebijakan Pembagian Kewenangan Pemerintah Provinsi dan Kabupaten/Kota dalam Pengelolaan Pelabuhan

Fredy Patantan, Milwan Milwan, Sait Abdullah (Author) — Fri, 02 May 2025 00:00:00 +0000

The implementation of regional governance policies in Indonesia has evolved through various legal frameworks, with the most recent being Law No. 23 of 2014. This law redefines the distribution of government authority, shifting certain responsibilities from district/city governments to provincial governments. One key sector affected by this change is port management, as seen in the case of Tengkayu I Port in Tarakan. The port's administration was transferred from the Tarakan City Government to the North Kalimantan Provincial Government to improve efficiency and service quality. However, this transition has faced challenges, particularly in maintaining service standards and public satisfaction. This study aims to analyze the implementation of the authority distribution policy at Tengkayu I Port, focusing on governance efficiency, policy execution, and its impact on service delivery. Using a qualitative case study approach, data were collected through interviews, observations, and document analysis. The research applies Edwards III’s (1980) policy implementation framework, examining communication, resources, disposition, and bureaucratic structure as key factors influencing the success of the policy. The findings reveal that while regulatory frameworks and intergovernmental coordination facilitated the transition, challenges such as resource limitations, administrative adjustments, and declining public satisfaction need to be addressed. The study underscores the importance of structured policy implementation, regulatory clarity, and stakeholder engagement in ensuring effective governance transitions. Recommendations include enhancing capacity building at the provincial level and improving communication channels between stakeholders to optimize policy outcomes.

Representasi Maskulinitas pada Iklan Kahf

Dinda Rizky Kinasih, Azwar Azwar (Author) — Fri, 02 May 2025 00:00:00 +0000

Advertisement as a visual communication media plays a role in forming and representing a social construction, including the concept of masculinity. In this context, masculinity often forms a hegemonic pattern that is dominant. This study examines alternatives to the representation of male masculinity in the Kahf #DetikDetikBerkahf advertisement on the YouTube platform. This study aims to explain the forms of masculinity representation displayed in the visualization of the Kahf #DetikDetikBerkahf video clip advertisement, as well as to examine the meaning behind these visual signs. The method used in the study is an interpretive qualitative method with a Roland Barthes semiotic approach, which analyzes denotative, connotative, and mythical meanings. Data collection techniques are carried out through primary and secondary data. Primary data includes visual clips that show non-hegemonic masculinity, then secondary data is obtained from literature studies, previous research, and other relevant publication sources. The theory of hegemonic masculinity by R. W. Connell is used as a conceptual framework to understand the social construction of masculinity in advertising. The results of the study found that the representation of masculinity in an advertisement does not need to show a dominant attitude towards women and men (with subordinate masculinity). However, the expression of masculinity that can be shown is the ability to serve women, obey worship, mix with the environment, and do self-care.

Perancangan Visual Dalam Kampanye Edukasi Efisiensi Listrik Dengan Program Listrik Pintar Dari PT PLN Persero

Muhammad Fathi Fadhil Fauzi Rizal, Taufik Murtono (Author) — Fri, 02 May 2025 00:00:00 +0000

The presence of electricity has become a primary necessity in modern life; however, increasing electricity consumption poses a major challenge for national energy providers such as PT PLN (Persero). The Listrik Pintar (Smart Electricity) program, a prepaid service by PLN, is designed to help customers manage their electricity usage more efficiently. This study aims to design a social media-based educational campaign via Instagram to raise awareness among Generation Z regarding electricity efficiency through the Listrik Pintar program in Medan, one of Indonesia's major cities. Using the ADDIE method (Analysis, Design, Development, Implementation, Evaluation), the study develops systematic and flexible visual educational media. Data was collected through interviews with PLN employees, Generation Z respondents, and social media strategists, as well as questionnaires, observation, and documentation. The WattWise campaign, employing a flat design visual style and an owl mascot, was implemented through the Instagram account @wattwise.id for one month. Evaluation results show a high validity score of 86% based on the Validator Evaluation Design, covering aspects of graphics, presentation, language, and context. The N-Gain effectiveness test yielded a score of 1.5, indicating high effectiveness in material delivery, with respondents’ understanding increasing from an average pre-test score of 60 to a post-test score of 90. In conclusion, this campaign proved to be both valid and effective in enhancing Generation Z's awareness of electricity efficiency and in supporting the Listrik Pintar program. The novelty of this research lies in the use of Instagram as a platform for electricity efficiency education, a field that has not yet been widely explored, with potential for further development in content and integration of Listrik Pintar program information.

Conformity of the Waste Bank Accounting System with SAK-EMKM in Kendal City

Fri, 02 May 2025 00:00:00 +0000

The financial management of waste banks plays a crucial role in ensuring their sustainability and accountability. However, many waste banks, including the Langenharjo Waste Bank, face challenges in implementing accounting systems that comply with financial reporting standards. This study aimed to describe the accounting system implementation in Langenharjo Waste Bank and its conformity with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK-EMKM), from its transaction recording system to the final financial statements. This qualitative research applied a case study design with research subjects involving the chairman, the treasurer, and two staff. The data were collected through interviews, observations, and documentation; validated using source and method triangulation; and analyzed using interactive analysis. The results showed that the accounting system implementation in Langenharjo Waste Bank had been conducted regularly and manually in two ways: listing the garbages, the customers and their savings, and the particular journals; and reporting the profit and the loss. The results also indicated that the accounting system implementation at Langenharjo Waste Bank had not conformed with the SAK-EMKM. The main reason was the need for more accounting management knowledge. Some changes needed at the recording stage were making a general journal, completing the classification, and summarizing phases by making ledgers and trial balances. At the reporting stage, it was necessary to prepare the financial position report and notes on financial statements to improve the accounting system at Langenharjo Waste Bank.

Etnomatematika: Eksplorasi Konsep Geometri di Sekolah Dasar dalam Kearifan Lokal kain Songket dan Pakaian Melayu

Siti Quratul Ain, Leny Julia Lingga, Nesa Sakila, Windi Yoanda (Author) — Fri, 02 May 2025 00:00:00 +0000

Mathematics learning in elementary schools is often considered abstract and detached from the context of everyday life. Findings in the field, the low ability of students to understand concepts and the lack of knowledge related to culture are the main problems that need to be solved. One alternative approach used to bridge this gap is ethnomathematics, namely by linking mathematical concepts with local culture. This study aims to explore the integration of geometric concepts in the local wisdom of songket cloth and Malay clothing in mathematics learning in elementary schools. The research method used is qualitative with an ethnographic approach. Data were collected through participatory observation, interviews and visual documentation of the motifs and structures of traditional clothing such as teluk belanga, cekak musang and kekek. The results showed that motifs such as pucuk rebung, siku keluang, and bunga cengkih reflect geometric concepts such as symmetry, reflection, rotation, and translation. In addition, elements of Malay clothing reflect the forms of flat and spatial shapes, which can be used to teach the concepts of area and volume. This integration not only enriches the learning material, but also increases students' interest and motivation to learn because the material is presented through a cultural approach that is close to their lives. The conclusion of this study is that the ethnomathematics approach based on local culture has great potential in improving students' conceptual understanding of geometry while preserving cultural heritage.

Program Campus Ambassador Sebagai Strategi IMC PT Gojek dalam Meningkatkan Brand Awareness di Kalangan Mahasiswa

Moh Fikran H, Rina Juwita (Author) — Thu, 08 May 2025 00:00:00 +0000

The rapidly growing digital technology industry is accompanied by increasingly tight competition, thus encouraging companies to implement various innovative strategies to increase brand awareness, especially among the younger generation. This study analyzes how the marketing communication strategy carried out by PT Gojek in increasing the company's brand awareness among students, through its latest program, Gojek Campus Ambassador. This study is based on qualitative methods, using a mixed approach between literature studies, program-related documentation, and interviews with PT Gojek informants and one of the program participants. The results of the study indicate that the implementation of the Integrated Marketing Communication (IMC) strategy in this program has succeeded in significantly increasing the brand awareness of the company PT Gojek among students, as evidenced by the success of PT Gojek in attracting the interest of more than 72,000 students throughout Indonesia to participate in the Gojek Campus Ambassador program. The IMC strategy implemented in the program in this study combines various elements of communication channels, this study shows that the integration of marketing communication strategies through digital media, direct promotions, and student involvement as campus ambassadors contributes effectively to significantly increasing PT Gojek's brand awareness among students. In addition, the results of this study also found that involving the younger generation in marketing strategies can expand the reach of the audience in increasing brand awareness because through the younger generation can easily build emotional closeness that can increase the relevance of brand acceptance in the targeted market segment, namely students. The conclusion of this study can provide an overview to companies in implementing effective marketing strategies to reach the younger generation market, especially among students, through the concept of Integrated Marketing Communication.

Analisis Budaya Kemiskinan (Culture of Poverty) dan Alternatif Intervensi Psikososial untuk Pengentasan Kemiskinan di Kabupaten Sorong

Muh Azis Muslim, Kania Falahiatika Hidayat, Muhammad Fadlan Amaruddin (Author) — Thu, 15 May 2025 00:00:00 +0000

Sorong Regency, located in Southwest Papua Province, is among the regions facing a serious poverty problem, where the number of people living in poverty has decreased by only 350 over a span of seven years, despite at least IDR 739.8 billion being allocated to poverty alleviation efforts. While numerous studies have identified structural factors as contributing to persistent poverty, few have examined the cultural dimensions. This study aims to identify the cultural roots of poverty in Sorong Regency and to propose psychosocial intervention alternatives that have proven effective in generating sustainable poverty reduction outcomes. The research adopts a qualitative approach, employing in-depth interviews, focus group discussions (FGDs), and participatory observation techniques. Findings indicate that patterns of dependency, resignation to fate, and limited social motivation are key elements of the culture of poverty in Sorong Regency. It is recommended that psychosocial interventions be implemented in the form of life skills training and the development of aspirations, using a spiritual approach through the strengthened involvement of the Church.

A Thematic Analysis of Beauty Influencers Narrative Strategies on Instagram From the Audience's Perspective

Evelyne Trisa Diandra Jacub (Author) — Thu, 15 May 2025 00:00:00 +0000

Instagram has become a primary platform for beauty influencers to build connections with their audiences through engaging narrative strategies. This study examines the narrative techniques employed by beauty influencers on Instagram and explores how audiences respond to these elements. Using a thematic analysis approach, the study examines narrative elements such as story personalization, content authenticity, and value relevance. This study employs a qualitative approach to explore and understand the experiences of Instagram users who follow beauty influencers. Data collection was conducted through in-depth interviews with three active followers of beauty influencers on Instagram. Through thematic analysis, the findings indicate that narrative elements such as coherence and fidelity are instrumental in shaping audience perceptions, fostering trust, and influencing purchase decisions related to promoted products. Narrative strategies that emphasize honesty, cultural relevance, and real experiences foster stronger emotional connections between influencers and their audiences. Moreover, visually driven narratives, such as before-and-after videos and product journey content, are particularly effective in building trust and enhancing the impact of digital marketing efforts. This research underscores the importance of a narrative approach in building emotional connections between brands, influencers, and audiences. By understanding the effective elements of narrative strategies, marketers can create campaigns that are more relevant, authentic, and impactful in the digital era.

The Role of Islamic Religious Education (PAI) Teachers in Developing Students' Honesty at SMK Muhammadiyah Denpasar Bali

Rayhan Pryananda Chastiko, Tumin Tumin (Author) — Thu, 15 May 2025 00:00:00 +0000

This study examines the role of Islamic Religious Education (PAI) teachers in shaping the honesty character of students at SMK Muhammadiyah Denpasar. The background of this research is the rampant practice of academic dishonesty among students, such as cheating and plagiarism, which shows the weak inculcation of honesty values in education. This research aims to understand how PAI teachers instill the value of honesty in students through exemplary and learning based on Islamic values. The method used in this study is qualitative descriptive with a case study approach. Data was collected through interviews with the principal and two PAI teachers, as well as observation and documentation. Data analysis techniques include the stages of data collection, data reduction, data presentation, and conclusion drawn. The results of the study show that PAI teachers play the role of role models, spiritual guides, and behavioral guides through strengthening Islamic values, learning contracts, and discipline habituation. This study concludes that the role of PAI teachers is very strategic in shaping the honesty character of students, and collaboration between schools, teachers, and parents is the key to its success.