Strategi Penerimaan Mahasiswa Baru Di Masa Pandemi
Keywords:Strategi, Penerimaan Mahasiswa Baru, Pandemi
The current pandemic condition has a significant impact on all aspects of human life, including the education sector. Especially for universities, in the midst of situations where it is not possible to have face-to-face meetings with many people, a strategy is needed to increase the interest of prospective students who entrust their education to these universities. This is also a challenge for the Hindu Philosophy Study Program, STAH Negeri Mpu Kuturan Singaraja. As new study programs and universities, of course, a mature strategy is needed so that whatever is the strength of the Hindu Philosophy Study Program can be well socialized to the community. In addition, of course, the existing opportunities must also be maximized to overcome all existing threats. By using qualitative research methods, the data obtained were analyzed qualitatively to gain an in-depth understanding of the new student admissions strategy in the Hindu Philosophy Study Program at STAH Negeri Mpu Kuturan Singaraja during the pandemic.
Hendrawan, S. (2009). Spiritual Management from Personal Enlightenment Towards Good Corporate Governace. Bandung: PT. Mizan Pustaka.
Hurriyati, R. (2010). Bauran Pemasaran dan Loyalitas Konsumen. Bandung: Alfabetha.
Khatimah, H. (2018). POSISI DAN PERAN MEDIA DALAM KEHIDUPAN MASYARAKAT. Tasamuh Vol. 16 No. 1, 119-136.
Nalim. (2012). ANALISIS FAKTOR YANG MEMENGARUHI MAHASISWA DALAM MEMILIH PROGRAM STUDI PENDIDIKAN BAHASA ARAB STAIN PEKALONGAN. FORUM TARBIYAH Vol. 10, No. 2, 214-235.
Niryawan, H. (2007). Dasar-Dasar Hukum Media. Yogyakarta: Pustaka Pelajar.
Pasaribu, B. (2008). Faktor Daya Tarik FKIP UIKA Bogor dalam Persepsi Mahasiswa. Bogor: Laporan Penelitian Internal FKIP UIKA Bogor.
Purwani, D. A. (2015). STRATEGI PROGRAM STUDI UNTUK MENINGKATKAN BRANDAWARENESS (Studi Pada Prodi Ilmu Komunikasi Fakultas Ilmu Sosial Humaniora UIN Sunan Kalijaga). KRITIS Jurnal Sosial Ilmu Politik Universitas Hasanuddin, 121-131.
Rangkuti, F. (2006). Analisis SWOT Teknik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Utama.
Sofyan, I. (2015). Manajemen Strategi. Yogyakarta: Graha Ilmu.
Sopandi, E. (2011). STRATEGI PROMOSI PENERIMAAN MAHASISWA BARU UNTUK PTS (Tinjauan atas kegiatan Promosi PTS di Jawa Barat Tahun 2010). MANAJERIAL Vol. 9, No. 18, 87-101.
How to Cite
An author who publishes in the Ganaya : Jurnal Ilmu Sosial dan Humaniora agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.