Gender Awareness Factor in Coastal Women Entrepreneur’s Efforts to Support Family Economic Resilience

Authors

  • Intan Fitranisa Universitas Airlangga
  • Elizabeth Adelyne Putri Universitas Airlangga
  • Fikri Raihan Universitas Airlangga
  • Zahra Najla Octavian Universitas Airlangga
  • Hannanah Amaliya Universitas Airlangga
  • Nayya Latifah Rahmadini Universitas Airlangga

DOI:

https://doi.org/10.37329/ganaya.v9i2.5412

Keywords:

female entrepreneur, entrepreneurship, coastal women, gender awareness, gender equality

Abstract

Coastal communities in Indonesia continue to face structural challenges such as poverty, limited access to education, and patriarchal social systems, which place women in vulnerable social and economic positions. Despite these constraints, coastal women have increasingly participated in entrepreneurial activities to support household income and community economic resilience. This study aims to analyze gender awareness among coastal female entrepreneurs and examine the challenges and empowerment strategies that shape their entrepreneurial experiences in Tambak Wedi Village, Surabaya. This study employed a qualitative descriptive approach using unstructured observation and in-depth interviews with ten coastal female entrepreneurs selected based on business activity, duration of business operation, and active involvement un family economic support. Data were analyzed through data reduction, categorization, interpretation, and thematic analysis. The findings show that gender awareness among coastal female entrepreneurs reflected in their active economic participation, shared domestic responsibilities, and involvement in household decision-making. However, women continue to face structural barriers, including gender stereotypes, double burdens, limited access to government support, institutional collaboration, and digital technology play important roles in strengthening women’s entrepreneurial capacity and economic independence. This study concludes that achieving gender equality in coastal communities requires inclusive empowerment strategies that expand women’s access to training, financial support, and technology while transforming patriarchal social perceptions of women’s roles in both domestic and public spheres.

References

Barus, R. K. I. (2015). Pemberdayaan Perempuan melalui Media Sosial Rehia. JURNAL SIMBOLIKA Research and Learning in Communication Study, 1(2).

Brush, C. G., Carter, N. M., Gatewood, E. J., Greene, P. G., & Hart, M. M. (2009). The Diana Project: Women Entrepreneurs and Growth. Understanding the Entrepreneurial Mind: Opening the Black Box, 85-113.

Connell, R. W., & Messerschmidt, J. W. (2005). Hegemonic Masculinity. Gender & Society, 19(6), 829-859.

Ferguson, S., & McNally, D. (2013). Capital, Labour-Power, And Gender-Relations: Introduction To The Historical Materialism Edition Of Marxism And The Oppression Of Women. Marxism and the Oppression of Women: Toward a Unitary Theory. Leiden, The Netherlands: BRILL.

Frankenberger, T. R., & McCaston, M. K. (1998). The Household Livelihood Security Concept. Food, Nutrition and Agriculture, 22, 30-35.

Giddens, A. (1993). Sociology. Cambridge: Polity Press.

Indiworo, H. E. (2017). Peran Perempuan dalam Meningkatkan Kinerja UMKM. Equilibria Pendidikan: Jurnal Ilmiah Pendidikan Ekonomi, 1(1), 40-58.

Indrawasih, R., & Pradipta, L. (2021). Pergerakan Sosial Perempuan Pesisir dalam Memperjuangkan Hak Asasi Manusia dan Kesetaraan Gender. Satwika: Kajian Ilmu Budaya Dan Perubahan Sosial, 5(1), 105-117.

Izzati, F. F. (2019). The Problem of “Women’s Work” and the Idea of Work Democratization For The Liberating Empowerment of Women. Jurnal Perempuan, 24(2), 141-150.

Kabeer, N. (2001). Conflicts Over Credit: Re-Evaluating the Empowerment Potential of Loans to Women in Rural Bangladesh. World Development, 29(1), 63-84.

Kusnadi, K. (2015). Pemberdayaan Perempuan Pesisir: Pengembangan Sosial-Ekonomi Masyarakat Pesisir Melalui Budidaya Rumput Laut. Yogyakarta: Graha Ilmu.

Lestari, R. B. (2010). Pemberdayaan Wanita Melalui Teknologi Informasi (Sebuah Kajian Pustaka). Seminar Nasional Aplikasi Teknologi Informasi 2010 (SNATI 2010), A-75-A-78. Yogyakarta: STIE-MDP.

Marthalina, M. (2018). Pemberdayaan Perempuan Dalam Mendukung Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan), 43-57.

Nafi, D. (2022). Pemberdayaan Perempuan Dalam Perspektif Sosial dan Ekonomi. Demak: Hasfa Publishing.

Raspati, F. A., & Kadiyono, A. L. (2023). Micro, Small and Medium Enterprises (MSMEs): Women’s Empowerment for Women Entrepreneurs. Sawwa: Jurnal Studi Gender, 18(1), 25-48.

Simbolon, C., Maharani, S. D., Santoso, H., & Daffa, M. (2025). Kritik Terhadap Konsep Eksistensi Perempuan Menurut Simone de Beauvoir Untuk Mencegah Kekerasan Terhadap Anak. Jurnal Ledalero, 24(1), 73-91.

Tjandraningsih, I. (2018). Bekerja, Berumah Tangga dan Berorganisasi: Sistem Patriarki dalam Tiga Ruang Hidup Perempuan. Jurnal Perempuan, 23(4), 227-233.

Tranggono, D., Dwiridotjahjono, J., Andarini, S., & Rasyidah, R. (2017). Perempuan Nelayan: Peran, Pemberdayaan Dan Peningkatan Kesejahteraan Masyarakat Pesisir Berbasis Potensi Lokal. Surabaya: Cakra Studi Global Strategis.

Wahyudi, A. (2012). Peran Emansipatoris Perempuan Pesisir (Istri Nelayan sebagai Ujung Tombak Ekonomi). KARSA: Journal of Social and Islamic Culture, 19(2), 214-226.

Wardhani, A. A., Arwinda, S., Solechan, A., Shibghatalloh, A. H., Syafrudin, H. A., & Musliha, C. (2025). Women as Pillars of Coastal Economic Resilience: Role Transformation, Empowerment, and Gender Support In The Juwana Coastal Community. Jurnal Ilmu Sosial Dan Humaniora, 14(2), 396-406.

Wulandari, N., Indrianti, D. T., & Hilmi, M. I. (2022). Analisis Gender Peran Perempuan Pesisir pada Ketahanan Keluarga di Desa Puger Kulon Kabupaten Jember. Jendela PLS, 7(1), 52-60.

Downloads

Published

12-05-2026

How to Cite

Fitranisa, I., Putri, E. A., Raihan, F., Octavian, Z. N., Amaliya, H., & Rahmadini, N. L. (2026). Gender Awareness Factor in Coastal Women Entrepreneur’s Efforts to Support Family Economic Resilience. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 9(2), 213–222. https://doi.org/10.37329/ganaya.v9i2.5412

Issue

Vol. 9 No. 2 (2026)

Section

Articles

License

Copyright (c) 2026 Intan Fitranisa, Elizabeth Adelyne Putri, Fikri Raihan, Zahra Najla Octavian, Hannanah Amaliya, Nayya Latifah Rahmadini (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

An author who publishes in the Ganaya : Jurnal Ilmu Sosial dan Humaniora agrees to the following terms:

  • Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  • Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  • Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).

Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.