Perspektif Gen Z Politeknik Pariwisata Bali terhadap Peranan Sosial Media dalam Mengembangkan Bisnis Kuliner

Authors

  • Ni Desak Made Santi Diwyarthi Politeknik Pariwisata Bali
  • Wayan Adi Pratama Politeknik Internasional Bali
  • I Wayan Jata Politeknik Pariwisata Bali
  • Nyoman Gede Mas Wiartha Politeknik Pariwisata Bali

DOI:

https://doi.org/10.37329/ganaya.v6i4.2664

Keywords:

Culinary, GenZ, Media, Role, Perspective

Abstract

This research explored the perspectives of Generation Z at Politeknik Pariwisata Bali on the role of social media in shaping entrepreneurship in culinary business. The study employs a quantitative approach, utilizing questionnaires, observations, and interviews to collect data from a sample of 100 Generation Z students majoring in Hotel Management Study Program. The results of the analysis indicate that the majority of respondents (95%) view social media as a source of inspiration and a platform for interaction for young entrepreneurs. Additionally, 87% expressed that the institution has provided adequate avenues for entrepreneurship in culinary business through internet networking (87%), entrepreneurship-related events or activities (92%), and the Student Activity Unit at Politeknik Pariwisata Bali (78%). However, there were findings regarding potential negative impacts of social media on entrepreneurial character, such as perceptions of instant success (86%) and a perceived lack of management involvement in organized activities (86%). These findings underscore the importance of adopting a thoughtful approach in integrating social media to support the development of entrepreneurship in culinary business among Generation Z, particularly those at Politeknik Pariwisata Bali.

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Published

31-10-2023

How to Cite

Santi Diwyarthi, N. D. M. ., Adi Pratama, W. ., Jata, I. W. ., & Mas Wiartha, N. G. . (2023). Perspektif Gen Z Politeknik Pariwisata Bali terhadap Peranan Sosial Media dalam Mengembangkan Bisnis Kuliner . Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 6(4), 959–967. https://doi.org/10.37329/ganaya.v6i4.2664

Issue

Vol. 6 No. 4 (2023)

Section

Articles

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Copyright (c) 2023 Ni Desak Made Santi Diwyarthi, Wayan Adi Pratama, I Wayan Jata, Nyoman Gede Mas Wiartha (Author)

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