Komunikasi Pemasaran Pariwisata Berbasis Digital (Studi pada Desa Sambangan Kabupaten Buleleng)

Authors

  • A. A. Ngurah Oka Suryadinatha Gorda Universitas Pendidikan Nasional Denpasar
  • Widya Hadi Saputra Widya Hadi Saputra Universitas Pendidikan Nasional Denpasar
  • Ni Putu Yunita Anggreswari

DOI:

https://doi.org/10.37329/ganaya.v3i1.418

Keywords:

Tourism Village, Marketing Communication Mix, Digital Marketing

Abstract

Sambangan Village is one of 10 villages designated by the Government of the Regency of Buleleng as a Tourism Village based on the Decree of the Regent of Buleleng number 430/927 / HK / 2015 dated December 21st, 2015. Sambangan Village has good tourism potential to develop including natural waterfalls, the traditional fertility system using terracing models, accommodation facilities (villas and restaurants), spiritual tourism, and tourist attractions (tracking paths, water rides, and camping ground). However, the development of tourism objects in Sambangan Village is not optimal, the number of tourists coming to Buleleng Regency does not necessarily increase tourism visits to Sambangan Village. This is due to lack of marketing and supporting resources. Utilization of digital marketing that is developing at this time has not been done well. The purpose of this study is to analyze the level of visits, marketing models that have been carried out and analyze effective digital-based marketing strategies. The method used in this study is a qualitative approach, data collection using interview and observation techniques, and use triangulation techniques to check the validity of the data. Results from this study indicate that the marketing activities undertaken by Village Sambangan still needs to be improved as well as the need for specialized training for managers of tourist attraction.

References

Afrina, M., Ibrahim, A., & Simarmata, T. (2016). PENGEMBANGAN SISTEM INFORMASI PARIWISATA KOTA PALEMBANG BERBASIS MOBILE ANDROID. Sriwijaya Journal of Information Systems.
Aji, R. R., Pramono, R. W. D., & Rahmi, D. H. (2018). KONTRIBUSI SEKTOR PARIWISATA TERHADAP EKONOMI WILAYAH DI PROVINSI JAWA TIMUR. Jurnal Planoearth. https://doi.org/10.31764/jpe.v3i2.600
Auliandri, T. A. (2017). Analisa Aktivitas Manajemen Strategi pada Industri Pariwisata Berbasis Digital. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia. https://doi.org/10.31842/jurnal-inobis.v1i1.13
Hasan, A. (2015). Marketing Tourism. Yogyakarta: CAPS.
Isnaini, Y., Darmayanti, A. S., & W, P. A. H. (2010). TUMBUHAN PENGHASIL GAHARU KOLEKSI KEBUN RAYA INDONESIA. Seminar Nasional Biologi 2010.
Kurnianti, A. W. (2018). STRATEGI KOMUNIKASI PEMASARAN DIGITAL SEBAGAI PENGGERAK DESA WISATA KABUPATEN WONOSOBO PROVINSI JAWA TENGAH. Jurnal Riset Komunikasi. https://doi.org/10.24329/jurkom.v1i1.24
Kusiawati, D. (2017). Pendidikan Luar Sekolah , Universitas Pendidikan Indonesia Pendidikan Luar Sekolah , Fakultas Ilmu Pendidikan , Universitas Negeri Malang. Pemberdayaan Masyarakat.
Nisa, K., & Supriyanta. (2015). desa wisata Karangrejo sebagai media informasi dan promosi. Penelitian yang dilakukan untuk merancang. Jurnal Bianglala Informatika Vol 3 No 1 Maret 2015.
Priasukmana, S., & Mulyadin, R. M. (2001). Pembangunan desa wisata : Pelaksanaan undang-undang otonomi daerah. Info Sosial Ekonomi .
Rapitasari, D. (2016). Digital marketing Berbasis Aplikasi Sebagai Strategi Meningkatkan Kepuasaan Pelanggan. Jurnal Cakrawala.
Supriyanto. (2017). Perancangan Penerapan Gamifikasi pada Media Informasi Ekowisata. ISSN: 1907-5022. Seminar Nasional Aplikasi Teknologi Informasi.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons. https://doi.org/10.1016/j.bushor.2014.07.002
Widiyanto, D., Handoyo, J. P., & Fajarwati, A. (2008). PENGEMBANGAN PARIWISATA PERDESAAN (SUATU USULAN STRATEGI BAGI DESA WISATA KETINGAN). Jurnal Bumi Lestari.
Wilantari, N. N. A., & Memoriance, --. (2018). Komunikasi Massa dalam Manajemen Pariwisata. Dharma Duta. https://doi.org/10.33363/dd.v16i1.139

Downloads

Published

17-03-2020

How to Cite

Suryadinatha Gorda, A. A. N. O. ., Widya Hadi Saputra, W. H. S., & Yunita Anggreswari, N. P. (2020). Komunikasi Pemasaran Pariwisata Berbasis Digital (Studi pada Desa Sambangan Kabupaten Buleleng) . Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 3(1), 1–11. https://doi.org/10.37329/ganaya.v3i1.418

Issue

Section

Articles

Most read articles by the same author(s)