Digital Transformation Strategies In The Banking Industry: A Case Study of The Implementation of New Technology at PT. Bank Mandiri (Persero) TBK

Authors

  • Olivia Alvira Aurellia Universitas Padjadjaran
  • Laras Puspa Kirana Universitas Padjadjaran
  • Umi Kaltum Universitas Padjadjaran

DOI:

https://doi.org/10.37329/ganaya.v5i4.2812

Keywords:

Digital Transformation, Digital Banking, Five Domains Of Digital Transformation

Abstract

The significant issue in the banking industry today is digital transformation. The changes resulting from digital disruption have transformed how people conduct business and transactions. However, several challenges still need to be addressed in this digital transformation. Therefore, this research aims to analyze the digital transformation process and its impact on the development and growth of PT Bank Mandiri (Persero) Tbk. The research method used is qualitative descriptive with a Systematic Literature Review approach. The data are collected from academic references, books, and reports from official institutions. This research shows that Bank Mandiri has succeeded in implementing a business strategy that is by the five domains of digital transformation, according to Rogers (2016). With this digital transformation, the company has achieved significant business growth.

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Published

10-10-2022

How to Cite

Aurellia, O. A. ., Kirana, L. P. ., & Kaltum, U. . (2022). Digital Transformation Strategies In The Banking Industry: A Case Study of The Implementation of New Technology at PT. Bank Mandiri (Persero) TBK. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 5(4), 474–481. https://doi.org/10.37329/ganaya.v5i4.2812

Issue

Vol. 5 No. 4 (2022)

Section

Articles

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Copyright (c) 2022 Olivia Alvira Aurellia, Laras Puspa Kirana, Umi Kaltum (Author)

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