Strategy Analysis of PT. Sumber Alfaria Trijaya TBK

Authors

  • Alvi Diani Khoirunissa Universitas Padjadjaran
  • Luki Ramdani Universitas Padjadjaran
  • Umi Kaltum Universitas Padjadjaran

DOI:

https://doi.org/10.37329/ganaya.v5i4.2811

Keywords:

Strategy, Analysis

Abstract

This study aims to analyze the strategy of PT Sumber Alfaria Trijaya, Tbk. by using a SWOT analysis consisting of a matrix of IFAS (Internal Factor Analysis Strategy), EFAS (External Factor Analysis Strategy) as a basis for identifying the strengths and weaknesses of the company. This study uses descriptive qualitative research methods to explain external factors and internal factors in the company. The results of the study show that PT Sumber Alfaria Trijaya Tbk is a leader in the retail business in Indonesia which still needs support in the form of large promotions and expansions and is in a strong position and has great growth potential in the future. This research contributes to expanding understanding of the business strategy of PT Sumber Alfaria Trijaya Tbk and provides advice for making the right decisions in developing the business in the future.

References

Azlina, Y. (2022). Financial Performance Analysis of Pt. Sumber Alfaria Trijaya Tbk Using Altman Z Score Method. Journal of Management and Business , 2.

GEJ Nusale, JV (2020). Profitability Ratio Analysis At Pt. Sumber Alfaria Trijaya, Tbk (Alfamart). Information Systems , 9.

Wardani, P. (2022). Alfamart's Online Marketing Strategy Facing Challenges Over Time. Journal of Computer Science, Economics and Management (JIKEM) , 1.

Utsalina, DS, & Primandari, LA (2020). SWOT Analysis in Strategy Determination. Antivirus: Scientific Journal of Informatics Engineering, 14(1), 41–50.

David, FR (2011). Strategic Management Concept And Cases, Chapter 6 – Strategy Analysis And Choice.

Fahmi, I. (2013). Strategic Management Theory And Applications.

Pearl, PB (2021). Ifas and Efas Matrix Analysis Pt Unilever Tbk. Journal of Bina Bangsa Economics.

Saputri, ED (2011). Designing a Business Development Strategy Using the Swot Analysis Method at the Abon Diamond Ampel Boyolali Company

Downloads

Published

10-10-2022

How to Cite

Khoirunissa, A. D. ., Ramdani, L. ., & Kaltum, U. . (2022). Strategy Analysis of PT. Sumber Alfaria Trijaya TBK. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 5(4), 465–473. https://doi.org/10.37329/ganaya.v5i4.2811

Issue

Vol. 5 No. 4 (2022)

Section

Articles

License

Copyright (c) 2022 Alvi Diani Khoirunissa, Luki Ramdani, Umi Kaltum (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

An author who publishes in the Ganaya : Jurnal Ilmu Sosial dan Humaniora agrees to the following terms:

  • Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  • Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  • Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).

Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.