Strategi Pelestarian Tradisi Makepung Berbasis Pariwisata Budaya Berkelanjutan di Kabupaten Jembrana

Authors

  • Ni Putu Eva Samiastika Yanthi Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
  • I Nyoman Yoga Segara Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
  • Made Iwan Indrawan Jendra Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

DOI:

https://doi.org/10.37329/ganaya.v9i3.5643

Keywords:

Makepung Tradition, Cultural Preservation, Sustainable Cultural Tourism, Preservation Strategy, Jembrana Regency

Abstract

The Makepung tradition is a cultural heritage of Jembrana Regency with the potential to support sustainable tourism; however, its sustainability is threatened by low participant regeneration, high maintenance costs, and the impacts of agricultural modernization. This research aims to analyze the preservation condition of the Makepung tradition, identify the internal and external factors influencing it, and formulate a preservation strategy based on sustainable cultural tourism. This study employs a descriptive qualitative approach, collecting data through observation, in-depth interviews, and documentation, followed by analysis using the Miles and Huberman interactive model and SWOT analysis. The matrix analysis results indicate an IFAS score of 2.82 and an EFAS score of 2.74, placing this tradition in the SO (Strength-Opportunity) strategy position. Based on this position, an integrated preservation strategy model is formulated resting on five main pillars: (1) cultural value preservation, (2) community empowerment, (3) institutional strengthening, (4) sustainable cultural tourism development, and (5) local economic sustainability strengthening through multi-stakeholder collaboration. In conclusion, implementing this collaborative and integrated preservation strategy not only safeguards the local cultural heritage from extinction but also has the potential to enhance the competitiveness of Jembrana Regency as a sustainable cultural tourism destination.

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Published

30-07-2026

How to Cite

Samiastika Yanthi, N. P. E., Yoga Segara, I. N., & Jendra, M. I. I. (2026). Strategi Pelestarian Tradisi Makepung Berbasis Pariwisata Budaya Berkelanjutan di Kabupaten Jembrana. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 9(3), 317–333. https://doi.org/10.37329/ganaya.v9i3.5643

Issue

Vol. 9 No. 3 (2026): Article in Press

Section

Articles

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Copyright (c) 2026 Ni Putu Eva Samiastika Yanthi, I Nyoman Yoga Segara, Made Iwan Indrawan Jendra (Author)

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