Perempuan dan Politik: Analisis Kesetaraan Gender Dalam Tayangan Film Barbie Tahun 2023 Dalam Perspektif Feminisme
DOI:
https://doi.org/10.37329/ganaya.v7i3.3394Keywords:
Gender Equality, Barbie Film 2023, Gender, Patriarchal CultureAbstract
In the era of globalization and rapid media development, films as a form of popular entertainment have a significant influence in shaping society's understanding of gender equality and feminism. This research aims to analyze gender equality in Barbie films from a feminist perspective, with a focus on Indonesia's young generation, towards gender equality for women in the family and public spaces. The film was chosen as the subject of study because it has the potential to shape the views of the younger generation regarding gender issues and the feminist movement in Indonesia. In line with this aim, this research has a qualitative approach, with an explanatory type of research through case studies. For data collection techniques through primary data and secondary data. Primary data through in-depth interviews, and secondary data through library research and document studies. The theories used are The Politics of Presence by Anne Phillips and The Media of Film by Triana Robbins, Peter Coogans, Bradford W. Wright, and Will Broker, and Tolstoy. The results of this research are to provide a better understanding of variations in public perceptions of gender equality in Barbie 2023, as well as how identity politics factors, including gender identity and patriarchal culture, influence these perceptions. These findings provide in-depth insight into the role of entertainment media in shaping the attitudes and political views of Indonesia's young generation towards gender equality with a focus on gender issues, as well as assisting policy makers in designing communication strategies that are more sensitive to gender equality. The patriarchal culture in the film Barbie 2023 is still a big obstacle to gender equality. The Barbie film helps highlight this issue and invites society to give equal rights to women.
References
Alamri, S. (2023). Mitos Kecantikan Dalam Iklan (Studi Analisis Dengan Pendekatan Filsafat Kritis) (Doctoral dissertation, Universitas Islam Negeri Datokarama Palu).
Alviyanti, I. F., & Siraj, F. M. (2023). Analysis of Gender Equality in the Pancasila. Al-Adyan: Journal of Religious Studies, 4(2), 141–155.
Ayuningtyas, A. W., Khaeri, A., Rahmadhani, D., & Cahyani, F. R. (2024). Film Barbie sebagai bentuk representasi feminisme budaya timur: Kajian Spivak. Jurnal Penelitian Humaniora, 29(1), 15–24.
Barthes, R. (2024). Representation of Gender Equality in the “ Barbie ” Film : Semiotic Analysis of. 1, 125–136.
Chin, E. (1999). Ethnically Correct Dolls: Toying with the Race Industry. American Anthropologist, 101(2), 305–321.
Dava, M. (2024). Representasi Feminisme Dalam Film Barbie 2023 Analisis Semiotika Roland Barthes (Doctoral dissertation, Universitas Nasional).
Esa, Q. R., & Yuliana, N. (2024). Semotic Analysis of Patriarchal Relations in The Film" Barbie". Jurnal Sosial Sains dan Komunikasi, 2(2), 151–159.
Firmansyah, M. (2023). Representasi Maskulinitas Pada Pemeran Ken Dalam Film Barbie 2023. ARKANA : Jurnal Komunikasi dan Media, 2(2), 237–245.
Harriger, J. A., Schaefer, L. M., Kevin Thompson, J., & Cao, L. (2019). You can buy a child a curvy Barbie doll, but you can’t make her like it: Young girls’ beliefs about Barbie dolls with diverse shapes and sizes. Body Image, 30, 107–113.
Khairunniza, L. D. E., Handani, S. S., Mustika, D., & Haryani, Y. (2024). Analysis of Gender Representation in The Main Characters of The Film Barbie 2023: A Social Science Educational Perspective. Edueksos Jurnal Pendidikan Sosial & Ekonomi, 13(01).
Lestari, R.-. (2021). the Stereotypes of the Main Character in Amanda Brown’S Legally Blonde Novel. Pujangga, 7(2), 229.
Lin, Y. (2023). Feminist Voices under the Lens of ‘Barbie’: An Analysis of Discourse Transmission and Mass Resonance in XiaoHongShu. Dean Francis Academic Publishing, 4(1).
Łyszko, P. (2021). Around the Issue of the Body in Feminist Narratives of Selected Pop Artists of the Young Generation. Central and Eastern European Online Library, 12(1), 102–113.
Manurung, A. S. V., Angin, A. M. I. P.-, Tanjung, P. A. M., Hasanah, N., Marsha, S. A., & Rangkuti, R. (2023). Feminist Stylistic Analysis of Ava Max’s Song “Not Your Barbie Girl.” Titian: Jurnal Ilmu Humaniora, 07(02).
Myisha, N., Maharani, A. B., Ramadhan, A. H., Sabila, D., Fathima, M., & Kamalia, J. (2023). Decoding the Perpetuation of Patriarchal Culture in the Barbie Movie. Cultural Narratives, 1(2), 71–82.
Nirmalawati, W., & Nurhayati, S. (2022). The Concept Of Female Body In Shallow Hal Movie. Berumpun: International Journal of Social, Politics, and Humanities, 5(2), 106–115.
Ochtavia, I. A. (2024). Analisis Feminisme dalam Film Barbie Menurut Perspektif Hukum Islam (Doctoral dissertation, Universitas Islam Indonesia).
Pantja, I. (2024). A Deconstructive View of Feminism In The 2023 Barbie Live Action Movie (Doctoral dissertation, Universitas Nasional).
Pellondo’u, P. M. (2023). Potret Feminisme dalam Film Barbie 2023. Jakarta: Universitas Pelita Harapan.
Pohan, S., Yusuf, F. A., & Amalina, F. (2023). Kesetaraan Gender Egalitarianisme dalam Narasi Film Barbie Melalui Perspektif Konstruktivisme. Da’watuna: Journal of Communication and Islamic Broadcasting, 4(2), 869–879.
Reyes, K. P. R. (2023). Barbie in the Real World?: The Legitimization of Androcentric Ideals Through the Duplicity of Pseudo-Feminism in Woke Films such as Barbie.
S, E. (2023). Unboxing the New Barbie: (Pink) Frames of Melodrama in Barbie. Journal Media & Culture, 27(3).
Shepherd, B. A. (2024). Barbie is As Much About Fashio As She Is About Culture And Empowerment: Feminism In Barbie The Movie And Its Postfeminist Marketing. California State University, San Bernardino.
Surayya, L. (2023). Peran Animasi Sebagai Tontonan Anak Dalam Membentuk Identitas Gender. Jurnal Citra Pendidikan, 3(3), 1147–1165.
Susanto, M. R. (2023). Cybercultures dan Perubahan Sosial: Sebuah Tinjauan Pragmatis Terhadap Fenomena Cybercultures. Dekonstruksi, 9(03), 122–132.
Syarifudin, A. (2023). Dualisme Realitas : Feminisme Barbie The Movie : (Studi Analisis Semiotika Film Barbie 2023). Panoptikon: Jurnal Ilmu Sosial dan Humaniora, 3(1), 1–10.
Tarigan, E. A. B. (2024). Representasi Feminisme dalam Film Barbie 2023 (Doctoral dissertation, Universitas Sumatera Utara).
Wa Ode, R. P. (2023). Analysis of visual elements in Barbie movie posters. Commicast, 4(2), 51–60.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Kartinia Indah Pratiwi, Deni Angela (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the Ganaya : Jurnal Ilmu Sosial dan Humaniora agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.
