Analisis Potensi Pasar Tradisional Dalam Persaingan Di Era Digital Kabupaten Asahan
DOI:
https://doi.org/10.37329/ganaya.v7i3.3339Keywords:
Pasar Tradional, Kemajuan Teknologi, Potensi Pasar TradisionalAbstract
Traditional markets are markets that play an important role in advancing economic growth in Indonesia. The existence of this traditional market is very helpful, not only for the regional or central government but also for the people who depend on trading activities to make their lives prosperous, whether they are traders, buyers, agricultural workers and so on. The existence of modern markets and e-commerce makes competition between markets tight. Technological progress is something that cannot be avoided. To be able to compete with modern markets and increase traders' income, traditional markets can use the market potential of the traditional markets of Asahan Regency. Market potential is one of the supporting factors in traditional market competition in the current digital era. Utilizing and maximizing the potential that exists in this market can increase people's income and encourage people to be independent and economically independent. The aim of this research is to determine the potential of traditional markets in Asahan Regency in the digital era. The method used in this research is descriptive qualitative, by describing phenomena that occur in fact in the field. The data collection technique is by direct observation and interviews with consumers and traditional market traders. The results of this research are that the Asahan Regency traditional market has four potentials: first, land potential, second, affordable price potential, third, human resources potential of the Asahan Regency traditional market and fourth, service quality potential. With these potentials, the traditional market of Asahan Regency will be able to compete in the current digital era. And it can increase the income of traders in the traditional markets of Asahan Regency.
References
Angkasawati, & Milasari, D. (2021). Pengembangan Pasar Tradisional Dalam Meningkatkan Minat Pengunjung Di Pasar Tradisional Boyolangu Kec. Boyolangu Tulungagung. Publiciana, 14(1), 169–187.
Ansori, A. (2016). Digitalisasi Ekonomi Syariah. ISLAMICONOMIC: Jurnal Ekonomi Islam, 7(1), 1–18.
Ariani, N. I., & Nurcahyo, O. H. (2014). Digitalisasi Pasar Tradisional: Perspektif Teori Perubahan Sosial. Jurnal Analisa Sosiologi, 3(April), 1–12.
Asih, T., Kurniati, D., & Oktoriana, S. (2021). Strategi Bersaing Pedagang Pasar Tradisional Flamboyan Menghadapi Pasar Modern di Kota Pontianak. Jurnal Ekonomi Pertanian Dan Agribisnis, 5(3), 706–713.
Balya Al, M. D. (2023). Kemajuan Teknologi Dan Pola Hidup Manusia Dalam Perspektif Sosial Budaya. 1(3), 274–301.
Hidayati, Y., Anwar, M. K., & Malihah, L. (2023). Pengaruh Pasar Digital Terhadap Omset Penjualan Pakaian di Pasar Batuah Martapura. Dinamika Ekonomi: Jurnal Ekonomi Dan Bisnis, 16(1), 36–51.
Kusuma, A. A. G. A. A., Diantini, N. N. A., & Satrya, I. G. B. H. (2011). Terhadap Pasar Modern Di Kota Denpasar Dan Kabupaten Badung. Fakultas Ekonomi Universitas Udayana, Bali, Indonesia, 11, 859–868.
Laga, Y., & Jamu, M. E. (2020). Faktor-faktor yang mempengaruhi minat beli di pasar tradisional. Jurnal Ekonomi Modernisasi, 16(3), 144–153.
Mustafa, A. (2017). Potensi Pasar Tradisional Simabur Bagi Masyarakat Di Nagari Simabur Kecamatan Pariangan Kabupaten Tanah Datar. Jurnal Spasial, 2(1).
Novianti, I. A., Purwanti, I., & Pratama, V. Y. (2024). Dampak Jual Beli Online Terhadap Pasar Tradisional ( Studi Kasus Pasar Kedungwuni ). Jurnal Sahmiyya, 3(1), 131–141.
Nurngaeni, E. (2018). Pemanfaatan Media Sosial Online Sebagai Distribusi Barang Era Digital Di Pasar Klewer Surakarta. Jurnal Analisa Sosiologi, 6(1).
Patrisia Savera Bu’u, Tomycho Olviana, & Marten R. Pellokila. (2023). Potensi Pasar Tradisional Untuk Meningkatkan Pendapatan Pedagang (Studi Kasus: Pasar Noemuti, Kecamatan Noemuti, Kabupaten Timor Tengah Utara). JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME’s), 16(2), 413–420.
Pramudyo, A. (2014). Menjaga Eksistensi Pasar Tradisional di Yogyakarta. JBMA: Jurnal Bisnis, Manajemen, Dan Akuntansi, 2(1), 78–93.
Rahmania, N. U. R. L. (2023). Strategi Bersaing Pasar Tradisional Di Era Digital ( Studi pada Pasar Warujayeng Tanjunganom Nganjuk ).
Ratna Gumilang, R. (2019). Implementasi Digital Marketing Terhadap Peningkatan Penjualan Hasil Home Industri. Coopetition : Jurnal Ilmiah Manajemen, 10(1), 9–14.
Sifwah, M. A., Nikhal, Z. Z., Dewi, A. P., Nurcahyani, N., & Latifah, R. N. (2024). Penerapan Digital Marketing Sebagai Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM. MANTAP: Journal of Management Accounting, Tax and Production, 2(1), 109–118.
Sutiani, N. W. (2023). Analisis Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pasar Di Desa Marga Tabanan. Jurnal Ilmiah Cakrawarti, 6(1), 37–43.
Syukria, A. (2023). Potensi Pasar Tradisional dalam Peningkatan Ekonomi Masyarakat. Jurnal Informatika Ekonomi Bisnis, 5, 306–311.
Wahdania, H., & HR, A. S. (2020). Potensi Pasar Tradisional Dalam Peningkatan Ekonomi Masyarakat Menurut Perspektif Ekonomi Islam (Studi Kasus Pasar Cekkeng di Kab. Bulukumba). Ar-Ribh : Jurnal Ekonomi Islam, 3(1), 44–60.
Wibowo, F., Khasanah, A. U., & Putra, F. I. F. S. (2022). Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri. Benefit: Jurnal Manajemen Dan Bisnis, 7(1), 53–65.
Wulandari, D. S., & Tomanggor, A. H. U. (2024). Dampak Transformasi Digital Pada Pasar Tradisional. Jurnal Riset Inspirasi Manajemen Dan Kewirausahaan, 8(1), 52–57.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ika Darma Yuni, Fauzi Arif Lubis, Muhammad Arif (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
An author who publishes in the Ganaya : Jurnal Ilmu Sosial dan Humaniora agrees to the following terms:
- Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
- Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
- Author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.
