Urgensi Transformasi Media Bisnis Di Era Pandemi COVID-19

Authors

  • Syfa Khoerunisa Universitas Diponegoro

DOI:

https://doi.org/10.37329/ganaya.v5i1.1648

Keywords:

Communication, Media, Pandemic, Transformation

Abstract

This study aims to analyze the transformation of business owners from conventional methods to digital platforms to maintain their business in the era of the covid-19 pandemic. This study was conducted using a qualitative method with a phenomenological approach and data collection methods were carried out using a documentation approach from several relevant institutions or previous research. Several policies have been implemented by the government to suppress the spread of the corona virus or covid-19, including PSBB or large-scale social restrictions. The policies implemented have a serious impact on business people in Indonesia. These business people change their business style and communicate with customers, one of which is in marketing and offering types of products to the wider community. Most of the business actors currently choose to use social media and online store applications that are more accessible to all circles of society. Several social networks and online store applications that are widely used by business actors include Facebook, Instagram, TikTok, Shopee, Zalora, Tokopedia, Lazada, and so on.

 

 

References

Alika, R. (2021). Survei: 54% UMKM Pakai Media Sosial untuk Pacu Penjualan saat Pandemi. 53(9), 1689–1699.

Aslamiah, M. (2013). Metode Penelitian. Karya Ilmiah Skripsi UIN Malang, 58–72.

Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan Umkm Di Kota Pekalongan Di Tengah Dampak Covid-19. BALANCA : Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342

Cesaroni, F. M., & Consoli, D. (2015). Are small businesses really able to take advantage of social media? Electronic Journal of Knowledge Management, 13(4), 257.

Jannah, M. (2021). Penggunaan Media Sosial pada Pengembangan Usaha Kecil dan Menengah (UMKM). In Kumparan. https://www.google.com/amp/s/m.kumparan.com/amp/mfthjh14/penggunaan-media-sosial-pada-pengembangan-usaha-kecil-dan-menengah-ukm-1uyis8ZafE2

Praditya, A. (2019). Pengaruh Media Sosial Dan Komunikasi Bisnis Terhadap Perkembangan Bisnis Online Shop. Jurnal SeMaRaK, 2(1), 31–43.

Priantoro, B. (2020). DAMPAK COVID-19 PADA PERUBAHAN SOSIAL MASYARAKAT. KOCENIN Serial Konferens, 1(1), 1–11.

Putra, F. E. (2020). Revolusi Komunikasi Dan Perubahan Sosial (Dampak Pandemi Covid-19 Pada Mahasiswa). Kareba, 9(2), 267–281. journal.unhas.ac.id/index.php/kareba

Rokhaniyah, S., & Sinta, S. (2021). Penguatan Ketahanan Masyarakat di Era Pandemi Covid-19. Journal of Community Development, 1(2), 71–77.

Sampurno, M. B. T., Kusumandyoko, T. C., & Islam, M. A. (2020). Budaya Media Sosial, Edukasi Masyarakat, dan Pandemi COVID-19. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15210

Samsiana, S., Herlawati, Nidaul Khasanah, F., Trias Handayanto, R., Setyowati Srie Gunarti, A., Irwan Raharja, Maimunah, & Benrahman. (2020). Pemanfaatan Media Sosial dan Ecommerce Sebagai Media Pemasaran Dalam Mendukung Peluang Usaha Mandiri Pada Masa Pandemi Covid 19. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat, 1(1), 51–62. https://doi.org/10.31599/jstpm.v1i1.255

Srirejeki, K. (2016). Aplikasi Media Sosial untuk Pemberdayaan USAha Mikro Kecil dan Menengah (UMKM) di Era Ekonomi Digital. Masyarakat Telematika Dan Informasi, 7(1).

Sugiyono, P. D. (2009). Metode Penelitian Kuantitatif Kualitatif Dan R&D, Bandung: Cv. Alvabeta.

Supriyani, N., & Untari, D. (2021). Strategi Dan Pemanfaatan Media Sosial Usaha Kecil Dan Menegah (Umkm) Bertahan Di Tengah Pandemi Covid-19. Ekono Insentif, 15(1), 1–9. https://doi.org/10.36787/jei.v15i1.419

Veranita, M., Syahidin, Y., & Darmawan, E. D. (2021). Pemanfaatan Promosi Melalui Media Sosial Dalam Mendukung Pemasaran Produk Kefir Pada UMKM Dapur Kefir Bandung. 2(1), 146–159.

Winarti, C. (2021). Pemanfaatan Sosial Media oleh UMKM Dalam Memasarkan. Universitas Tanjungpura, 195–206.

Downloads

Published

15-03-2022

How to Cite

Khoerunisa, S. (2022). Urgensi Transformasi Media Bisnis Di Era Pandemi COVID-19. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 5(1), 94–102. https://doi.org/10.37329/ganaya.v5i1.1648

Issue

Vol. 5 No. 1 (2022)

Section

Articles

License

Copyright (c) 2022 Syfa Khoerunisa (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

An author who publishes in the Ganaya : Jurnal Ilmu Sosial dan Humaniora agrees to the following terms:

  • Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  • Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  • Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).

Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.