Kepuasan dan Kepercayaan Pelanggan serta Loyalitas Pengguna Belanja Online Selama Pandemi COVID-19
Keywords:
COVID-19, Customers, Loyalty, Satisfaction, TrustAbstract
The purpose of this research is to analyze the correlation between satisfaction, trust, and loyalty of online shopping users in the midst of COVID-19 Pandemic. This research was conducted at Parepare of South Sulawesi. The sample of this research was fifty people having the hobby with online shopping. Data were analyzed using correlation test. The result of this research found that there are strong positive correlations between customers satisfaction, trust, and loyalty amidst of pandemic. It reveals that the increase of satisfaction and trust relates to the loyalty of online shopping users.
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Abbas, A., & Frihatni, A. A. (2020). The Social Role of Islamic Banks in Indonesia during the Pandemic of COVID-19: Reflection of Market Share. Growth, 2020.
Arizah, A., Darwin, K., Ramly, R., & Abbas, A. (2020). Pandemi COVID-19 dan Gebu CSR pada Perusahaan Adaro Energy. JISIP (Jurnal Ilmu Sosial dan Pendidikan), 4(4).
ltje, T. (2016). Pengaruh Kepercayaan dan Kepuasan terhadap Loyalitas Nasabah pada PT Bank BTPN Mitra Usaha Rakyat Cabang Amurang Kabupaten Minahasa Selatan. Jurnal LPPM Bidang EkoSosBudKum, Vol.3, No(1), 64–79.
Chen, zhenjiao, Cenfetelli, R., & Benbasat, I. (2019). The Influence of E-commerce Live Streaming on Lifestyle Fit Uncertainty and Online Purchase Intention of Experience Products. Proceedings of the 52nd Hawaii International Conference on System Sciences, 6(71471017), 5081–5090. https://doi.org/10.24251/hicss.2019.610
Fahmi, Prayogi, & Jufrizen. (2018). Peran Kepercayaan Pelanggan Dalam Memediasi Pengaruh Kualitas Website Terhadap Loyalitas Pelanggan Online Shop. Lembaga Penelitian Dan Penulisan Ilmiah, 2, 121–130. https://doi.org/10.5281/zenodo.1477534
Handoko, R. T., & Wijaya, J. C. A. (2019). Studi Kelayakan Peluang Pengembangan Wisata Religi Candi Purwo Di Taman Nasional Alas Purwo. Jurnal Manajemen Pelayanan Hotel, 3(1), 1. https://doi.org/10.37484/manajemen_pelayanan_hotel.v3i1.46
Jayanti, R. D. (2015). Pengaruh Harga dan Kepercayaan Terhadap Keputusan Pembelian Secara Online (Studi Kasus pada Harapan Maulina Hijab Jombang) jurnal 1. STIE PGRI Dewantara Jombang, 10(1), 13–27.
Mulyandi, I. P. dan M. R. (2020). Pengaruh Electronic Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Fore Coffee. Syntax Transformation, 1 (5)(2721–3854), 136–140.
Santia, T. (2020). Survey : Aktivitas Belanja Online Melonjak Jadi 28,9 Persen Saat Ada Corona. In Merdeka.com. https://m.mwedeka.com/uang/survei-aktivitas-belanja-online-melonjak-jadi-289-persen-saat-ada-corona.html
Shankar, V., & Balasubramanian, S. (2009). Mobile Marketing: A Synthesis and Prognosis. Journal of Interactive Marketing, 23(2), 118–129. https://doi.org/10.1016/j.intmar.2009.02.002
Stanto, M. (1998). Analisis Pengaruh Promosi, Harga, Kualitas Produk Dan Layanan Purna Jual Terhadap Keputusan Pembelian Sepeda Motor Honda. 1–71.
Wijaya, T., Paramita, L., & Salatiga, J. D. (2014). PENGARUH ELECTRONIC WORD OF MOUTH ( eWOM ) TERHADAP KEPUTUSAN PEMBELIAN KAMERA DSLR. Sancall, 12–19.
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Published
27-03-2021
How to Cite
Faradiba, B. (2021). Kepuasan dan Kepercayaan Pelanggan serta Loyalitas Pengguna Belanja Online Selama Pandemi COVID-19. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 4(1), 21–28. Retrieved from https://jayapanguspress.penerbit.org/index.php/ganaya/article/view/1245
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