Konsep Kreatif Video Live Streaming Ilusman 3 Medan

Authors

  • Triadi Sya'dian Universitas Potensi Utama
  • Muhammad Ali Mursid Alfathoni Universitas Potensi Utama
  • Rinanda Purba Universitas Potensi Utama
  • Nazarruddin Nazarruddin Universitas Potensi Utama

DOI:

https://doi.org/10.37329/metta.v3i3.2806

Keywords:

Creative Concepts, Live Streaming, Ilusman 3

Abstract

This study aims to explore and analyze the application of creative concepts at the 33rd Ilusman 3 Medan reunion event in 2023. This research method involves a qualitative approach with a descriptive approach. This research also involves analysis of documentation and direct observation of the reunion event that has been carried out. The results showed that the application of creative concepts in the 33rd Ilusman 3 Medan event in 2023 contributed positively to the diversity and creativity of the event. A more memorable and satisfying experience, with more dynamic visual aspects, content presentation, and reunion atmosphere. The application of creative concepts also strengthens the emotional and nostalgic bond of participants to the alma mater or alumni group of SMA Negeri 3 Medan, which is fully supported by live streaming on Youtube and Zoom Meetings. Thus the interaction between participants becomes more in-depth and active participation in creative activities takes place. In addition, creative concepts poured both offline or on the stage and online or into live streaming also create a positive impact on the image and identity of the reunion organizers, creating an impression of professionalism and innovation towards the response of modern dynamics that lead to the development of digital technology. By utilizing creative elements. The creative elements implemented have gone through the stages of the design process and neat infrastructure design. Thus the reunion event can be more dynamic, relevant, and able to create a unique and memorable experience for the participants. The results showed that using creative aspects visually can create an evocative atmosphere during the event. In addition, the creative aspects applied in live streaming can certainly increase the attractiveness of an event.

References

Alfathoni, M. A. M., Triadi, S., & Azmi, N. (2022). Strategi Kreatif Proses Produksi Program Acara Lentera Upu. Jurnal Geuthèë: Penelitian Multidisiplin, 05(02), 188–197.

Astuti, Y. D. (2015). Dari Simulasi Realitas Sosial Hingga Hiper-Realitas Visual. Komunikasi Profetik, 8(2), 15–25.

Ekosiwi, E. K. (2017). Permasalahan Etis Dalam Estetika Dan Pendidikan Filsafat Seni. Respons, 63(01), 63–87.

Febrianto, E. (2016). Kualitas Audio Visual Program Seputar Indonesia Menentukan Brand Activation Di Masyarakat. Jurnal Media Kom, Vi(2), 31–45.

Hardani, Auliya, N. H., Andriani, H., Fardani, R. A., Ustiawaty, J., Utami, E. F., Sukmana, D. J., & Istiqomah, R. R. (2020). Metode Penelitian Kualitatif & Kuantitatif. Cv. Pustaka Ilmu Group.

Jenkins, H. (2006). Convergence Culture: Where Old And New Media Collide. New York University Press.

Jenkins, H. (2016). 13 Transmedia Logics And Locations. The Rise Of Transtexts: Challenges And Opportunities.

Kholik, A., Armenitha, C., & Lika, I. L. (N.D.). Strategi Event Virtual Untuk Membangun Customer-Relationship Oleh Humas Di Lembaga Pendidikan.

Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan Media Sosial Sebagai Media Promosi (Studi Deskriptif Pada Happy Go Lucky House). Jurnal Common |, 3.

Qorib, A., & Zaniyati2, H. S. (2021). Penggunaan Open Broadcast Software Studio Dalam Mendesain Video Pembelajaran Era Pandemi. 12.

Rand, P. (2017). Design, Form, And Chaos. Yale University Press.

Rusniati, & Haq, A. (2014). Perencanaan Strategis Dalam Perspektif Organisasi. Jurnal Intekna, 2, 102–209.

Rustiyanti, S. (2019). Metode ‘Tatupa’tabuh Tubuh Padusi Sebagai Musik Internal Visualisasi Koreografi Neorandai. Resital: Jurnal Seni Pertunjukan, 20(3).

Soedewi, S., Mustikawan, A., & Swasty, W. (2022). Penerapan Metode Design Thinking Pada Perancangan Website Umkm Kirihuci. Visualita Jurnal Online Desain Komunikasi Visual, 10(02), 17.

Sudarman, D. (2002). Menjadi Peneliti Kualitatif. Pustaka Setia.

Susantina, S. (2018). Ekspresi Aksiologis Dalam Tradisi Keilmuan Musik. Dedikasi.

Suwasono, A. A. (2017). Konsep Art Dalam Desain Animasi. Dekave, 10(1), 1–19.

Sya, T., Ali Mursid Alfathoni, M., Purba, R., Paimin, Y., Dan Desain, S., Potensi Utama, U., & Marelan Raya Medan, J. (2022). Strategi Kreatif Content Creator Potensi Utama Dalam Memproduksi Video Obrolan Bisnis Dan Kewirausahaan (Obkan). Jurnal Ilmu Komunikasi Dan Media Sosial, 2(1), 33–40.

Tasruddin, R., Astrid, Af., Alauddin Makassar, U., & Dakwah Dan Komunikasi Uin Alauddin Makassar, F. (2021). Efektivitas Industri Media Penyiaran Modern “Podcast” Di Era New Media. 14(2).

Wahyuti, T. (2015). Strategi Kreatif Dan Proses Pembuatan Program Televisi. 01(02), 145–159.

Yusa, I. M. M. (2016). Sinergi Sains, Teknologi Dan Seni: Dalam Proses Berkarya Kreatif Di Dunia Teknologi Informasi. Stmik Stikom Indonesia.

Downloads

Published

04-12-2023

How to Cite

Sya’dian, T., Alfathoni, M. A. M. ., Purba, R., & Nazarruddin, N. (2023). Konsep Kreatif Video Live Streaming Ilusman 3 Medan . Metta : Jurnal Ilmu Multidisiplin, 3(3), 351–364. https://doi.org/10.37329/metta.v3i3.2806

Issue

Section

Articles