International Journal of Multidisciplinary Sciences

Evaluation Of The Role Of Consumer - Atmosphere Congruence And Social Media Influence On Purchase Intention And Recommendation Intention – Case Of Pizza Hut

Nurlena Nurlena — 2024-01-09

Due to its growing popularity, social media has become a marketing channel and has been shown to influence consumer purchasing decisions. Furthermore, Consumer will prefer to visit culinary places with an atmosphere of Instagram able concept attractive to create an impression on consumers through visual communication, color, lighting, music, and aroma. Many culinary industries use Instagram to maximize their performance by communicating their products, include Pizza Hut. Changes in people's lifestyles today, which lead to mobile working, have resulted in business people, especially in the culinary field, only sometimes having to promote products or services traditionally but can use social media as a means of promotion. The purposes of this reserach are to know consumer atmosphere congruence influence the consumer's decision on purchase intention and recommendation intention, and to know social media influence the consumer's decision on purchase intention and recommendation intention. Qualitative research method used in this thesis to evaluate the role of consumer atmosphere congruence and social media influence on purchase intention and recommendation intention, specifically for Pizza Hut restaurants. Data from Pizza Hut consumers were collected through both in-depth face-to-face interviews and online survey using questionnaires. The findigs of this research that by evaluating three different indicators for assessing the consumer atmosphere congruence and social media influence, this study shows that design factors, ambient factors, and social factors, can attract and generate interest in buying visitors. Furthermore, consumers agree that Pizza Hut social media influence which are attractive and trustworthy can attract and generate interest in buying visitors at Pizza Hut. The results of this study are expected to be used by store managers to increase the number of consumer visits to Pizza Hut. It was found that social media marketing has a positive effect on purchase intention which is the basis for researchers to provide information to improve performance for the Pizza Hut restaurant.

Gender, Ethnicity, Family Socio-Economics, and Grit (A Islamic Higher Education Students Context)

Ahmad Juhaidi — 2024-01-09

Grit is a non-cognitive factor that is crucial in achieving success in education. The purpose of this study is to verify differences in grit and its two aspects (consistency and perseverance) between gender and ethnicity in Islamic higher education students. The study also verified the correlation between parents' education levels, family economic background, grit total, consistency of interest, and perseverance of effort. This research is field research with a quantitative approach. The participants amounted to 267 students of Antasari State Islamic University. Convenience techniques and snowballing sampling determined participants. Researchers used descriptive statistics, the Mann-Whitney U, Kruskal Wallis H, and Spearman's Rank Correlation test to analyze the data. The results showed no significant differences in total grit levels and its aspects between gender and ethnicity (Sig.>0.005). Dayak ethnic minorities are more persistent and grittier than the majority ethnicity, Banjar, but not significant. Parental education does not correlate with total grit and both aspects. The influence of gender, ethnicity, and socio-economic background on grit is also determined by the type of education students attend.

The Behavior of Hustle Culture among Students in Faculty of Social and Political Science Jenderal Soedirman University

Aulia Putri Maharani — 2024-01-09

Hustle culture is a phenomenon where people usually have work addictions. These past 3 years this phenomenon has become more happening, even it happens among students. The existence of late capitalism and digital portfolios become the main reason that this phenomenon happens among students. The fear of not being successful in the future, the fear of missing out, the feeling of unsatisfied with their education become the prologue of this phenomenon among students. This quantitative research consists of 150 respondents which come from the students of the Faculty of Social and Political Science Jenderal Soedirman University happened because there are so many students in FISIP Unsoed having this behavior. So that, this research aimed to deep dive the reasons also the level of hustling that they have, besides that, this research that is using a survey method to gather the data aimed to know the priority of the students nowadays. This research successfully discovering that most of the students have a moderate hustle culture. It shows that most of the respondents (61.3%) are having a high hustle culture. Most of them (41.30%) said that it happens because of they need a good personal branding also the matter of portfolio. Through this research we also discover that the respondents actually know the importance of their education, however, many aspects of education don’t meet their standards for their future, and it changes their priority, they decided to be a hustling person instead of just being the one that focuses on their education.

Factors Affecting The Learning Satisfaction Of Faculty Dharma Duta Students In Entrepreneurship Courses

Astrid Krisdayanthi — 2024-01-09

Learning satisfaction is a factor that cannot be ignored in the learning process. From the mass Covid-19 pandemic to the present, students learn with two systems, namely online learning and offline learning. Of course, these two things produce different learning satisfaction. This study aims to: 1) describe student learning satisfaction in the Entrepreneurship course in online learning; 2) describe student learning satisfaction in the Entrepreneurship course in offline learning and 3) analyze factors that affect student learning satisfaction in the entrepreneurship course. This research is classified as qualitative descriptive research. The population of this study is students of the Faculty of Dharma Duta class of 2021 and 2022. Samples were taken as many as 130 respondents using purposive sampling techniques. The research instrument is a learning satisfaction questionnaire consisting of 26 statements. The data is analyzed descriptively. The results of the study are as follows: 1) student learning satisfaction in online learning is classified as satisfied; 2) Student learning satisfaction in offline learning is classified as very satisfied and 3) Factors that affect student learning satisfaction are learning facilities, the quality of lecturers in teaching, learning interaction and assessment in learning.

Character Education Learning Strategies in Developing Students’ Literacy Skills

Maikel Hendrik — 2024-01-09

The research aimed to describe character education learning strategies in developing students’ literacy skills. The method used in this research was descriptive qualitative, where most of the data came from literature studies. The lack of interest in reading books (literacy) and critical thinking skills among students is one of the obstacles in Indonesia’s education world nowadays. It is based on the fact that some students who lack interest in reading cannot think critically in processing and obtaining reliable and actionable information. Therefore, efforts, strategies, and methods used in learning are needed to foster students’ ability and interest in reading so that students can have the ability to think critically in processing the information obtained in the hope of creating a golden generation that can compete in this era.

Niti Sataka Text (Ethical Education Perspective)

I Nyoman Suarjaya Edi Putra — 2024-01-09

One of the efforts made to re-explore Susastra texts is the Niti Sataka text because the Niti Sataka text discusses 100 Shlokas about ethics and morals. Before practicing ethics in the community, it is better to apply it daily at home or with their family. These two words have a relationship with each other. In meaning, ethics and morals are often interpreted as the same even though they are different. Ethics are moral philosophy, while morals are our good and bad behavior. For example, Hinduism does not allow killing. Morally, it is not justified but can be justified ethically, such as killing animals for sacrifice during the war. In the Niti Sataka book, one of the teachings is that every educator needs to pay attention to students as they pay attention to their own children. Creating intelligence for all students is the main task of educators. Ethical and moral education is essential and related to one another because ethical education is related to human behavior or actions, namely good and bad deeds. In comparison, moral education makes humans moral or humane, especially in attitudes and how their daily behavior. Based on the explanation above, this study examined (1) what is the structure of the Niti Sataka text, (2) what are the main points of Hindu teachings in the Niti Sataka text, and (3) what is the form of ethical education in the Niti Sataka text. The theory used in analyzing the problem formulations was the theory of structuralism and the theory of hermeneutics. The type of research used was literature research. The method used in this study was the literature study method and the interview method. The study results indicated that (1) the structure of the Niti Sataka text is a shloka on ethics. The researcher chose several ethical shlokas, namely appropriate behavior, respecting good people, always doing good, helping selflessly, and being humble. (2) the main teachings of Hinduism in the text of Niti Sataka were manacika (thinking well), wacika (good speech), and kayika (good deeds). (3) the form of ethical education in the Niti Sataka text was descriptive ethics of ethics that can be seen critically and rationally in human attitudes and behavior and what human goals were precious in life. Normative ethics, attitudes, and behavior based on applicable norms or rules and ideal morality must be carried out by humans/society. Individual ethics, all things related to your daily life, will change according to your desires without being ordered by other people or your own family. According to all its dimensions, social ethics made humans aware of their responsibilities as humans in their lives as members of society.

Story Text of Anusasana Parwa (Perspective of Hindu Religious Education)

I Gusti Ayu Hyudha Permana Putri — 2024-01-09

The story of Anusasana Parwa is part 13 of Asta Dasa Parwa or 18 Parwa in the Mahabharata story, which tells of Yudisthira's coronation as king of Hastina replacing his uncle Drestarastra. In this Parwa it is described how the great king of the Kuru nation could reconcile himself. The awareness that grew in Yudisthira was obtained after receiving instruction from his grandfather Bhisma. This Parwa explains in detail about the rules regarding the Dharma. The general aim of this research is as a maturing process for humans through education, by adding and filling themselves through various experiences, both obtained during the learning process in class and through reading Hindu literary works. Various literary works that can be used as material for self-maturing in the world of education, especially in the Mahabharata literature in the Anusasana Parwa section. The general objective of this research is to preserve literary works as a form of language art that should be maintained, developed, and interpreted. The works can expand the treasures of Balinese culture. In addition, this research informs the existence of Hindu literary works which are very full of teachings of sraddha Bhakti, morals and ethics. This study uses a method that is relevant to the formulation of the problem and the theory used. Qualitative research methods with a descriptive approach. The results of the study show (1) The structure of the text of the Anusasana Parwa story which consists of Theme, Incident/conflict, Plot, Setting, Message which form a structure of this story. (2) In the text of the story Anusasana Parwa there are values of Hindu Religious Education and Hindu Leadership values. The practice of Hindu religious education can be applied at any time or era, and under any circumstances and through any media, as is the case with the use of the Anusasana Parwa story text as a medium to understand the values of Hindu religious education contained in the literary work so that it can be realized in family life, as well as the general public.

Character Building of New Students in The School Environment Introduction Period at SMP Negeri 1 Bangli

Dewa Ngakan Made Ekayana Putra — 2024-01-09

Schools have the duty and responsibility to shape students’ character in a good direction, so activity is needed to support the national education objectives by implementing the school environment introduction period (MPLS). This activity aims to make students understand and learn more about the school environment, facilities and infrastructure, programs, and school rules. Implementing MPLS for new students at SMP Negeri 1 Bangli will provide benefits, especially for students to adapt well. This study aimed to examine the reasons for character building, patterns of character building, and the implications of character building during the school environment introduction period at SMP Negeri 1 Bangli. Based on this analysis, it was found that the school environment introduction period (MPLS) at SMP Negeri 1 Bangli aimed to introduce the school environment, facilities and infrastructure in the school, school programs, school rules, and so on, so that new students could adapt well to SMP Negeri 1 Bangli. Patterns of character building in the MPLS implementation at SMP Negeri 1 Bangli were well-arranged, starting from Pre-MPLS, MPLS period, and Post-MPLS. The implications of character building in the MPLS implementation at SMP Negeri 1 Bangli were being able to choose and determine the desired skill program according to their interests and talents, having a good knowledge of the school rules and regulations of SMP Negeri 1 Bangli, being able to know the rights and obligations that must be carried out, fostering a sense of humanity and mutual respect for fellow human beings.

Application of Numbered Head Together (NHT) Cooperative Learning Model in Hindu Religious Education Lessons for Elementary School Students

Ni Luh Putu Pradnyadewi — 2024-01-09

The right learning model can create a fun learning environment and make it easier for students to learn lessons. In the process of learning the conventional learning model, the lecture method used is less flexible and seems stiff. The ability to cooperate is useful for training students to accept that there are many differences with other friends with different backgrounds. The Numbered Head Together (NHT) cooperative learning model can maximize educators’ role in paying attention to students, and positive interactions occur between students and educators and students with other friends. This study aimed to obtain an innovative learning model. The data collection methods used were observation, interviews, document studies, and literature studies which were analyzed using qualitative descriptive analysis methods. The results showed that the application of the NHT cooperative learning model consisted of planning activities, implementation activities, final activities, and construction, resulting in increased interaction and discipline in learning, increased understanding in learning, and increased socialization and cooperation. Thus, it can be concluded that the application of the Numbered Head Together (NHT) cooperative learning model prioritized the role of students to be active by inviting students to learn while playing. The NHT learning model helped the learning process to be effective and efficient. The selection of the application of the Numbered Head Together (NHT) cooperative learning model in Hindu Religious Education lessons is expected that learning can give more impressions and deep meaning to students in learning with a group system.

The Suboptimal Process of Teaching and Learning Hinduism in Java

I Wayan Hari Dharma Bhusana — 2024-01-09

Education plays a crucial role in achieving a dignified nation's civilization since the better the quality of a nation's education, the more aligned it is with the improvement of the nation's overall quality. In several areas, particularly outside of Bali, there is currently a phenomenon where Hindu students claim to study subjects related to other religions and even receive grades for those subjects, which are then included in their report cards as religious scores. On the other hand, there are religious institutions that are prepared to provide education for students who do not receive Hinduism education in their schools, even with the necessary facilities and amenities. However, Hindu students outside Bali still face challenges, such as a lack of Hinduism teacher and other factors, hindering their ability to study Hinduism education. Therefore, there is a need for the revitalization of Hinduism education.