Peran Public Relations Dalam Membangun Citra Perusahaan Melalui Program Corporate Social Responsibility PT. Antam Tbk. Kolaka Sulawesi Tenggara

Authors

  • Zulfiah Larisu Universitas Halu Oleo
  • Sumadi Dilla Universitas Halu Oleo
  • La Ode Herman Universitas Halu Oleo

Keywords:

Corporate Social Responsibility, public, efficient and effective

Abstract

Company do not at moment's notice Corporate Social Responsibility (CSR) in running its effort. Some company applying CSR is exactly assumed to behave too social. There is also a success company apply CSR, but society exactly look into company fail to draw public sympathy. Target of company give benefit at society at the same time create image, but inacceptable sometimes better. This matter happened because CSR done conducted is not arranged and not supported by good concept. Target of this article is to make efficient and effective CSR concept for the application of by company.

References

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Published

16-01-2020

How to Cite

Larisu, Z., Dilla, S., & Herman, L. O. (2020). Peran Public Relations Dalam Membangun Citra Perusahaan Melalui Program Corporate Social Responsibility PT. Antam Tbk. Kolaka Sulawesi Tenggara. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 2(2-3), 144–152. Retrieved from https://jayapanguspress.penerbit.org/index.php/ganaya/article/view/397

Issue

Vol. 2 No. 2-3 (2020)

Section

Articles

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